Opinions expressed by Entrepreneur contributors are their own. Paid advertising has long been considered a popular customer-outreach method because, well, it works. In general, paid ads expose more people to your brand and help generate demonstrable business growth. Accessible metrics give fast results, costs are easy to measure, return onRead More

Opinions expressed by Entrepreneur contributors are their own. You probably already know that not all pages of your website are created equal. Some of them are simply more important than others and some of them are simply more valuable than others. The most valuable pages of your website are goingRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When you’re growing a business, you need to represent yourself and your productRead More

B2B marketers are always being told to borrow tactics from B2C. But imagine if B2B companies practiced influencer marketing the way B2C brands do. You pick a star with a huge following on social media, pay them to promote your product, and get a ton of reach… …and I’ll writeRead More

Opinions expressed by Entrepreneur contributors are their own. You’re currently reading a written article. But how many written articles have you read in the past week? How does that compare with the other forms of content you’ve consumed, such as videos you’ve watched, podcasts you’ve heard, and even social mediaRead More

April is here! My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is aRead More

B2B Content Consumption Booms, With eBooks In First PlaceOverall B2B content consumption time increased by 3.6 hours, up nine percent from last year, while consumption among corporate-level executives rose by 15.8 percent — two of several findings of interest to B2B marketers contained in the recently-released sixth annual edition ofRead More

Opinions expressed by Entrepreneur contributors are their own. The adage that first impressions mean everything is truer than ever within the world of emails. See walls of chunky text or misspelled words, and you’ll likely bounce or lose focus, regardless if a c-level executive, family member or some marketeer pitching storiesRead More

Opinions expressed by Entrepreneur contributors are their own. Your brand is no longer just about you or your company. Now, branding is all about the individual. They are seen as symbols representing some part of a customer’s personality, and 89% of customers will stay loyal to a brand that matchesRead More

Marketing Podcast with Alex Sanfilippo In this episode of the Duct Tape Marketing Podcast, I interview Alex Sanfilippo. Alex is the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industry. Alex and his teamRead More