Marketing Podcast with Steve Hoffman In this episode of the Duct Tape Marketing Podcast, I interview Steve Hoffman, also known as Captain Hoff. Steve is the CEO of Founders Space, one of the world’s leading startup accelerators with over 50 partners in 22 countries. Founders Space was ranked the #1Read More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More

What are the key areas in the B2B marketing industry where professionals see a need to adapt to meet new challenges? One straightforward way to gauge the pulse of the industry is by asking, and social media polls can offer a uniquely helpful look into the concerns of B2B marketers.Read More

Opinions expressed by Entrepreneur contributors are their own. Olympic athletes are in peril. Let me explain.  My childhood best friend, Alex, competed in the ‘98 Nagano Olympics as part of the U.S. Ski Team. Then, she tore her ACL, at which point, the U.S. Ski Team dropped her. If sheRead More

Opinions expressed by Entrepreneur contributors are their own. At my startup Little You, a website that engages kids in brain-teasing in the form of games, we spent a great deal of time trying to climb the search engine optimization ladder with some initial stumbles and eventual success. Here’s how you can avoid someRead More

Opinions expressed by Entrepreneur contributors are their own. In the ever-competitive travel and tourism sector, and now more than ever before, companies need to supercharge marketing efforts to drive traffic and achieve a competitive edge. One method I’ve found that produces reliable results is affiliate marketing. A robust travel affiliateRead More

Opinions expressed by Entrepreneur contributors are their own. Whether you’re a new startup or global enterprise, LinkedIn can be an enormously valuable tool for generating quality leads and increasing your brand awareness. A vast networking platform with more than 800 million members worldwide, LinkedIn offers an unmatched social-marketing opportunity. WhenRead More

Opinions expressed by Entrepreneur contributors are their own. Many motivational speakers watched their careers screech to a halt when Covid-19 first hit. Canceled events, conference and gigs quickly became the norm. While many conferences opted for a virtual approach, others decided to just “hold off until next year.” Now, the timeRead More

Opinions expressed by Entrepreneur contributors are their own. “Build a personal brand.” You hear this advice a lot. Cliche, right? But what is a personal brand exactly? And why do you need one? First off, a personal brand isn’t just a logo, font, color palette or your useless “vision board.”Read More

Opinions expressed by Entrepreneur contributors are their own. Branding and public relations (PR) are more than buzzwords when it comes to building a successful business. They are essential parts of a solid communications strategy, and they’re most effective when their messages are aligned to create a coherent impression of yourRead More