Opinions expressed by Entrepreneur contributors are their own. The decision to trust your brand and company reputation to an outside company can be a bit terrifying. As entrepreneurs, we tend to be control freaks (who knew?) The fact is, you can’t do it alone and at some point, you’ll needRead More

Opinions expressed by Entrepreneur contributors are their own. In 2019 rock band The Who released an album titled, “Who,” 55 years following their debut. They did this despite only having two members left of their original foursome, Pete Townshend and Roger Daltrey ⁠— but the Who was always a collection of hugeRead More

Marketing Podcast with Jonathan Brill In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Brill. Jonathan is a speaker and advisor managing director of Resilient Growth Partners and a board member at Frost & Sullivan. He’s also the author of Rogue Waves: Future-Proof Your Business to SurviveRead More

Opinions expressed by Entrepreneur contributors are their own. In the marketing spend budgets of most franchisors, PPC – “pay-per-click” – advertising is a vital part of their overall digital strategy to enhance lead-generation efforts. To the untrained eye, and even a few of the trained ones, PPC can be aRead More

Opinions expressed by Entrepreneur contributors are their own. I recently bought a plane ticket to attend my sister’s wedding in India. After two Covid delays (and just before Omicron resulted in heightened restrictions), she decided to go ahead with her event and we had to book our tickets fast. Unfortunately, my experienceRead More

Opinions expressed by Entrepreneur contributors are their own. The marketing landscape has shifted dramatically over the last six months. The ongoing pandemic coupled with a struggling economy has only accelerated those changes. Anytime there is a swift change in consumer behavior, marketers must adapt and pivot. The challenge is thatRead More

When I look back at my childhood, my mom, first generation Bachelors degree in tow, worked four days a week. And ‘ran’ the evenings on her own at home while my dad was dairy farming. When she looks back, her mother ran the household and picked up shifts waitressing whenRead More

Opinions expressed by Entrepreneur contributors are their own. Leveraging YouTube means being able to know and understand the users of the platform, what metrics to track and what to create content about in the first place. When you have these pieces of the puzzle down, your channel will become aRead More

Opinions expressed by Entrepreneur contributors are their own. The number of companies using AI has grown significantly in recent years, from small companies up to giants like Google and Facebook. The rise of AI can be attributed to advancements in machine learning, big data analytics and cloud computing. But there isRead More

Opinions expressed by Entrepreneur contributors are their own. Discounts may get customers through the door, but those same customers are often robbing you of profits then leaving you without their long-term conversion to a lasting customer base.  While the temptation to see a spike in short-term revenue is tempting andRead More