Opinions expressed by Entrepreneur contributors are their own. Email traffic has surpassed 300 billion per day and will increase even more by next year, but several industry reports show that up to 17 percent of all emails sent by marketers never make it to the proposed recipient’s inbox. They eitherRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Opinions expressed by Entrepreneur contributors are their own. For franchisors, acquiring quality leads for their candidate pipeline is a top-tier priority and a line item of every brand’s marketing spend. For more than a decade now, franchise sales portals have become an increasingly popular avenue for prospective franchisees looking toRead More

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurship is one of the most exciting journeys anybody can embrace. When we start with our business, we assume everybody will love and understand what we have to offer. But the main challenge in sales is not money or the price butRead More

Ad Spending Surges 19% In January, Expands For 11th Consecutive MonthThe U.S. advertising market’s rate of spending grew by 19.2 percent in January compared to the same month in 2021, with digital categories continuing to see the best performance, driving ad market expansion that has now grown 11 consecutive months,Read More

Opinions expressed by Entrepreneur contributors are their own. Social media is primarily a mobile device activity. For brands looking to determine the percentage of eyeballs comparing mobile to desktop, the latest statistics from StatCounter reveal the tale of the tape. Almost 55% of usage occurs on mobile vs. 42.5% onRead More

Marketing Podcast with Michael DeLon In this episode of the Duct Tape Marketing Podcast, I interview Michael DeLon. Michael is a Credibility Marketing Expert who helps business owners publish a book that positions them as an expert in their field. He’s also the author of On Marketing: The Definitive GuideRead More

Opinions expressed by Entrepreneur contributors are their own. What’s Nike’s symbol? What’s its slogan? Unless you’ve been cryogenically frozen for the past 50 years, you can probably answer both of these questions without thinking. Nike is one of the most well-recognized brands on earth — it even earned a placeRead More

Marketing Podcast with Dan Franks In this episode of the Duct Tape Marketing Podcast, I interview Dan Franks. Dan is the Co-founder and president of Podcast Movement, the world’s largest conference and trade show for the podcast industry. He is a CPA and was formerly the Business Manager and DirectorRead More

Opinions expressed by Entrepreneur contributors are their own. Franchise industry professionals simply love the power of data and statistics. They can often make or break a convincing argument about the validity of a particular industry, concept, market or business model ⁠— which is why it’s important to focus on franchisee referralsRead More