Opinions expressed by Entrepreneur contributors are their own. People love to talk about great experiences. After all, when you really enjoy something, it’s human nature to want to tell others all about it! As a business owner, your aim should always be to give your customers such a great experienceRead More

Opinions expressed by Entrepreneur contributors are their own. For many business owners, brand reviews on sites like Yelp, GMB and other review platforms may sometimes seem a little like background noise — unavoidable and always there, but also easy to lose track of or forget about, particularly with so much else involvedRead More

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show where I’m going to introduce one of my favorite strategy topics around content. Strategy is the most important element when it comes to building a long-term, sustainable marketing system – and contentRead More

Opinions expressed by Entrepreneur contributors are their own. Public relations is the most misunderstood function under the marketing-communications umbrella. Even with businesses that have a general understanding of PR, there are still some massive misconceptions. The most troubling one is the idea that it’s all just free advertising. What’s worse is thatRead More

Opinions expressed by Entrepreneur contributors are their own. Though infinitely better than 2020, 2021 had its own unique challenges. With 2022 off to its start, it’s a chance to start fresh and do all the stuff we swore we’d get done every other year. Whether personal or professional, the new yearRead More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More

Opinions expressed by Entrepreneur contributors are their own. In the language of the Ancient Norse, “brandr” meant “to burn” — a word that was ultimately adapted to “brand” in English. At that time (and as far back as 2,000 BC at least), it meant marking cattle in a distinctive way,Read More

If you’re in the business of marketing, I don’t need to tell you that words have power. They have the power to influence. The power to endear. The power to alienate. If you’re in the business of marketing, I don’t need to tell you how undesirable that last effect is.Read More

Opinions expressed by Entrepreneur contributors are their own. As a financial advisor, the goal is to see clients’ investments grow, and their word of mouth used to serve as a principal marketing vehicle for those in the field. But what if there are days, weeks, when there are no newRead More

Opinions expressed by Entrepreneur contributors are their own. Social media platforms and channels continue to evolve, challenging businesses to adjust social strategies to capture the attention of target audiences, build brand visibility and generate leads. As business owners and entrepreneurs look to harness the power of social media in aRead More