Opinions expressed by Entrepreneur contributors are their own. AI is not just a tool; it’s swiftly becoming the mastermind behind thriving businesses and startups. But there’s a catch — not all that glitters in the world of AI-enhanced marketing is gold. In this must-watch video, we tackle the seminal challengeRead More

With people spending so much time on social media and the internet, consumers see more brands than ever, which means they also have a more finely tuned awareness of aesthetics and brand idententies. In a 2023 survey, market research firm Hanover found that 75% percent of companies have overhauled theirRead More

En la época moderna, la inteligencia artificial (IA) se ha convertido en parte fundamental de la vida cotidiana de muchas empresas y personas. Un ejemplo de lo anterior es la creación de personajes virtuales en las redes sociales, como Kimochii, una influencer virtual que cuenta con 44,000 seguidores en Instagram.Read More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Ian Altman, renowned sales expert and author of “Same Side Selling.” Ian grew his prior businesses from zero to over one billion dollars in value. He has since built a reputationRead More

Opinions expressed by Entrepreneur contributors are their own. In the dynamic landscape of 2024, where brand differentiation is more vital than ever, a stark truth shines through: the era of faceless brands is fading. A brand can no longer hide behind its company logo and expect to thrive. In aRead More

In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.) True entrepreneurs just can’t help themselves. They see a need in the marketplace and they get toRead More

Wouldn’t it be nice if every single website had a perfect, clear SEO strategy from the very start? And every single page on that website was perfectly aligned with every aspect of that strategy, from its original inception through every update? What a dream, right? Sadly, that’s rarely the realityRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Amy Edmondson, the Novartis professor of leadership and management at the Harvard Business School. Renowned for her research on psychological safety and author of several acclaimed books, including The Fearless Organization,Read More

Longevity and success in business depends on establishing client trust. Picture this: You’re meeting a potential client for the first time. Within the first few moments, they’re sizing you up, evaluating not just your credentials but also your demeanor, your communication style, and most importantly, your authenticity.  How to Build TrustRead More

Opinions expressed by Entrepreneur contributors are their own. Search engine optimization (SEO) has grown more complex, integrating factors like technical optimization, content relevance and user experience. Navigating this challenge without a clear strategy can leave businesses overwhelmed. And yet, 47% of small business owners don’t invest in SEO because theyRead More