Opinions expressed by Entrepreneur contributors are their own. Standing out is a challenge for direct-to-consumer (DTC) brands. But they have a secret weapon in their arsenal: Education. It’s about going beyond just selling products and actually teaching customers about the value and benefits of what they’re buying. This strategy changesRead More

Opinions expressed by Entrepreneur contributors are their own. In today’s crowded entrepreneurial landscape, it often feels like we’re drowning in a flood of new contacts and endless networking events. The pressure to meet as many people as possible can be overwhelming. But amidst all the hustle and bustle, there’s aRead More

Social media is entering its 20s. No, really. LinkedIn was founded in 2003, Facebook in 2004. There are people in the workforce today who can’t remember life before social networking sites existed. And like most 20-year-olds, social media is having a quarter life crisis: a questioning of purpose, a lackRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. Every marketing professional today knows the rules of the game are shifting at the breakneck speed of technological innovation, making it harder to focus on the fundamentals that will maximize success. Obviously, there’s never one secret sauce that guarantees big wins forRead More

Opinions expressed by Entrepreneur contributors are their own. Miley Cyrus took home her first Grammy for Best Pop Solo Performance this year. Shocked and elated, she took the stage to accept the award from none other than Mariah Carey and shared a very heartfelt speech: “And so there’s a storyRead More

Opinions expressed by Entrepreneur contributors are their own. Investing in digital marketing is no longer a desire but a strategic step that can lead a business to success. According to The Global Strategic Business Report, the digital marketing market is growing at an annual growth rate of 13.9%. So, it’sRead More

Opinions expressed by Entrepreneur contributors are their own. In the early hours, an unexpected knock from the FBI confronted Amy Nelson, a test not just of her nerve but her resilience. This encounter marks the starting point of a compelling “Beyond Unstoppable” episode, where host Ben Angel and guest AmyRead More

Opinions expressed by Entrepreneur contributors are their own. As the United States commemorates Black History Month, corporate marketers must challenge the oversimplified perception of Black Americans as a monolithic group. The United States comprises a diverse array of Black experiences, encompassing descendants of enslaved Africans, recent immigrants from Africa andRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executive leadership coach, speaker, and author. With over 30 years of experience across various industries, including media consulting and advertising, Hortense guides CEOs and senior executivesRead More