Singer-songwriter superstar Taylor Swift remains a global sensation as she continues her record-breaking Eras Tour — and major cultural institutions want to do her justice. That’s why London’s Victoria and Albert Museum is calling all UK-based “Swifties” to apply for a new advisory role that would provide “insights into theRead More

In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. Pricing in the realm of professional services can often feel like a nebulous task, as unlike tangible products, services are intangible and the value they provide can vary greatly from clientRead More

Your brand’s website design might tick all the visually appealing boxes, but is it stunning to search engines? Effective SEO website design focuses on creating a user-friendly experience, encompassing aspects like mobile responsiveness, content visibility, and intuitive navigation. These factors directly impact your site’s SEO performance. Search engines favor websitesRead More

Opinions expressed by Entrepreneur contributors are their own. Have you ever found that despite putting hours of effort into your content and link-building initiatives, you still need help to rank for your targeted keywords? It may be time to revisit the topic of search intent. Search intent is one ofRead More

Opinions expressed by Entrepreneur contributors are their own. When I started out as a marketer of both people and places, I’d learn as much as I could about my clients and then create collateral that presented them in their best possible light — relaying how educated and experienced someone was,Read More

Opinions expressed by Entrepreneur contributors are their own. The landscape of public relations is transforming as profoundly as the digital revolution that preceded it. At the forefront of this change is AI-Forward Communications (AIFC), a concept that heralds a new era in the way PR professionals develop strategies, create contentRead More

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been characterized as the fastest-growing form of the modern generation of advertising. The Statista report of last year showed that the influencer marketing industry was worth just $1.7 billion in 2016. It hit $16.4 billion in 2022 and isRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jason, the CEO of ActiveCampaign, a leading platform for intelligent marketing automation. A lifelong entrepreneur, Jason has been named to Crain’s Chicago Business 40 Under 40 list and was named EY’sRead More

Opinions expressed by Entrepreneur contributors are their own. As companies vie for attention in a crowded marketplace, a well-executed public relations (PR) strategy can be the key to building brand awareness, enhancing credibility and fostering positive relationships with stakeholders. The age-old question “How much should a company spend on PR?”Read More

Opinions expressed by Entrepreneur contributors are their own. Every single day, I meet copywriters and business owners who keep asking me the same question: “How can I write emails faster without compromising on quality or watering down my message?” The reality is, crafting emails can be mentally draining — especiallyRead More