Las 4 personalidades que necesitas en tu equipo de marketing

Si trabajas con las personas adecuadas, no necesitas tener todas las respuestas correctas. Hice crecer un equipo de marketing de dos a más de 80 empleados en unos pocos años. Todavía estamos creciendo regularmente para respaldar el crecimiento explosivo de Authority Brands de una marca de franquicias de servicios domésticosRead More

Boss Beauty Unveiled: Empowering Women Through Inspiring Stories & Strategies

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Lisa Mayer, an entrepreneur, philanthropist, and co-founder and CEO of Boss Beauties, a media and entertainment brand with roots in digital collectibles that inspires women and girls to be everything theyRead More

6 Innovative Marketing Strategies Designed for Startups

Opinions expressed by Entrepreneur contributors are their own. Building a business from the ground up is an exciting endeavor. While many entrepreneurs dream of launching their very own startup, few pull it off successfully. Statistically speaking, 20% of all startups fail in the first year. Flash forward five years, andRead More

The 4 Personalities You Need on Your Marketing Team

Opinions expressed by Entrepreneur contributors are their own. If you work with the right people, you don’t need to have all the right answers. I grew a marketing team from two to more than 80 employees in a handful of years. We’re still growing regularly to support Authority Brands’ explosiveRead More

If You Sell Anything Online in 2024, Make Sure You Take These 5 Steps

Opinions expressed by Entrepreneur contributors are their own. We keep hearing that ecommerce is an unstoppable force, but the truth is that it’s hit a wall. Even though online sales keep climbing, growth has been flat lately. It might not be a hiccup, either. I take no pleasure in sharingRead More

The One Marketing Principle That’ll Save You Thousands of Dollars and Hundreds of Hours

Opinions expressed by Entrepreneur contributors are their own. Navigating the dynamic landscape of marketing as a startup founder often means encountering a barrage of trendy tactics that can obscure your focus and divert your attention from the core objective: fostering business growth and maximizing profits. It’s essential to approach marketingRead More

The 6 Fundamentals of an SEO Link Building Strategy

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm, which rewarded pages based on how many other websites were linking to them.  Evaluating links has proven such a reliable method for understanding content quality that after nearly 20 years andRead More

No pierdas más tiempo — enfócate en esto para obtener los mejores resultados de tu SEO

Independientemente de tu experiencia con el SEO, las ventajas de clasificar alto en los resultados de los motores de búsqueda son claras para la mayoría. Sin embargo, el desafío radica en descubrir las áreas más efectivas en las que deberías de enfocar tus esfuerzos de SEO y los métodos paraRead More

Crafting Your Leadership Story: Lessons Around the Campfire

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Tony Martignetti, a leadership advisor, coach, bestselling author, podcast host, and speaker. With over 25 years of business and leadership experience, Tony brings a wealth of knowledge to the table. OurRead More

Stop Wasting Time — Here’s What You Must Focus On to Get the Best Results From Your SEO Efforts

Opinions expressed by Entrepreneur contributors are their own. Regardless of your experience with SEO, the advantages of ranking high on search engine results are clear to most. The challenge though, is figuring out the most effective areas to focus your SEO efforts and the methods to do so. There areRead More