Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs and small business owners struggle to reach the top spot on Google after the Helpful Content Update. However, the consequences of not ranking well can be severe, from making your website hard to find to limiting your potential growth. RememberRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization. Stephan is also a bestselling author, serial entrepreneur, and host of twoRead More

Opinions expressed by Entrepreneur contributors are their own. Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after a bigger audience and get a small piece of the pie? Or a smaller audience for a bigger piece of the pie. StandingRead More

Si trabajas con las personas adecuadas, no necesitas tener todas las respuestas correctas. Hice crecer un equipo de marketing de dos a más de 80 empleados en unos pocos años. Todavía estamos creciendo regularmente para respaldar el crecimiento explosivo de Authority Brands de una marca de franquicias de servicios domésticosRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Lisa Mayer, an entrepreneur, philanthropist, and co-founder and CEO of Boss Beauties, a media and entertainment brand with roots in digital collectibles that inspires women and girls to be everything theyRead More

Opinions expressed by Entrepreneur contributors are their own. Building a business from the ground up is an exciting endeavor. While many entrepreneurs dream of launching their very own startup, few pull it off successfully. Statistically speaking, 20% of all startups fail in the first year. Flash forward five years, andRead More

Opinions expressed by Entrepreneur contributors are their own. If you work with the right people, you don’t need to have all the right answers. I grew a marketing team from two to more than 80 employees in a handful of years. We’re still growing regularly to support Authority Brands’ explosiveRead More

Opinions expressed by Entrepreneur contributors are their own. We keep hearing that ecommerce is an unstoppable force, but the truth is that it’s hit a wall. Even though online sales keep climbing, growth has been flat lately. It might not be a hiccup, either. I take no pleasure in sharingRead More

Opinions expressed by Entrepreneur contributors are their own. Navigating the dynamic landscape of marketing as a startup founder often means encountering a barrage of trendy tactics that can obscure your focus and divert your attention from the core objective: fostering business growth and maximizing profits. It’s essential to approach marketingRead More

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm, which rewarded pages based on how many other websites were linking to them.  Evaluating links has proven such a reliable method for understanding content quality that after nearly 20 years andRead More