4 Ways to Build Brand Loyalty as the Economy Opens Back Up

April 26, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Despite the economy starting to open back up, many businesses have not been able to survive the the events of the last year or so. However, there are many others that have kept their doors open.Read More

Reviving the Sun: Luis Miguel and his relaunch campaign

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. We all have a first memory of El Sol . Mine, late, corresponds to the year 1985 when he sang “Noi, ragazzi di oggi”Read More

Weekend Favs April 24

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

SAG-AFTRA Agreement Falls Short of Solving Pay, Benefits Gap for Influencers

April 23, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Jason Falls‘ Winfluence: Reframing Influencer Marketing to Ignite Your Brand is out now via Entrepreneur Press. Pre-order your copy now via Amazon | Barnes & Noble | IndieBound | Bookshop. Much ado was made about the new Influencer Agreement announced by the Screen Actors Guild and American Federation ofRead More

6 Key Tips to Level Up Your Content Marketing Strategy

April 23, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to a business’s activities and initiatives online, content marketing is absolutely critical to a digital strategy’s success. Content is typically defined as the information and experiences a business directs towards a base of potentialRead More

B2B Marketing News: CMO Priorities Study, Global State of Media Report, Google Updates Ad Insights, & U.S. Ad Spending Surges

Twitter Launches Initial Test of ‘Professional Profiles’ for Brands and CreatorsTwitter has begun testing new brand and creator professional profiles, which include information about a business, verification badges, and which may feature galleries and other elements, the social media platform recently announced. Social Media Today These Are Marketers’ Top OrganizationalRead More

Nostalgia memes and marketing: 10 things that will be trending to sell more on the internet

These recommendations are for entrepreneurs who use the internet as their main sales channel. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! April 23, 2021 4 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due toRead More

5 Proven Tips for Effectively Marketing Your First Book

April 22, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Nobody will buy a product if they don’t know it exists. Just like you would market your product or company, you will also need to market your book. While you may be reluctant to invest in extraRead More

The Modern Guide to Public Relations in 2021

Marketing Podcast with Amy Rosenberg In this episode of the Duct Tape Marketing Podcast, I interview Amy Rosenberg. Amy learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity. As the firm’s president, she overseesRead More

7 Guerrilla Marketing Tactics That Will Grow Your Business When Money Gets Tight

April 22, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Tough economic times are requiring more and more business owners to find creative ways to get ahead. Lots of people think that during hard times, businesses should scale back — but this is a huge mistake. IfRead More