Where Do You Fall on the Philosophical Spectrum of Influence Marketing?

March 3, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Jason Falls‘ Winfluence: Reframing Influencer Marketing to Ignite Your Brand is out Feb. 23 via Entrepreneur Press. Pre-order your copy now via Amazon | Barnes & Noble | IndieBound | Bookshop. When the first inklings of what we have come to call influencer marketing emerged inRead More

Understanding Behavioral Economics Can Help Your Business Grow

Give your business a boost by learning consumer psychology. Free Book Preview Winfluence Get a glimpse of how to influence your audience’s buying habits using traditional and unconventional influencer marketing techniques. March 3, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’llRead More

The Secret Weapon You Have That No Competitor Can Take From You: A Good Story

March 3, 2021 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. You have talent, good ideas and a lot of passion, you are willing to take risks and youRead More

5 Payoffs B2B Marketers Win From Precision Pacing

How does having a proper pace make for better B2B marketing? Is there such a thing as an ideal pace when it comes to marketing efforts, and does it matter if you’re in a sprint or an ultra-marathon? Part of proper pacing is recognizing the length of your marketing raceRead More

Should You Start With PR or Marketing First?

With five startups under my belt, this is what I’ve found works best. Free Book Preview Winfluence Get a glimpse of how to influence your audience’s buying habits using traditional and unconventional influencer marketing techniques. March 2, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. EvenRead More

4 Reasons TikTok Should Be Part of Your Marketing Plan

The video-sharing platform remains one of the fastest growing apps in the U.S. and the world. Franchise Your Business Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization. Get Started March 2, 2021 5 min read Opinions expressedRead More

Marketable Skills You Learned From Your Personal Story

March 2, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. In the age of the influencer and instant expert, there is a lot of competition in the entrepreneur space. It can leave one feeling unqualified and susceptible to imposter syndrome. In a build-your-own-dream economy, the totalityRead More

5 B2C Content Marketing Techniques that B2B Marketers Should Steal (And 5 They Shouldn’t Touch)

B2B marketers, are we over the B2C envy yet? We used to have a legitimate reason to be envious. B2C marketers got to be more creative, personal, emotional, and interactive. We were stuck with dry, logical appeals with no-frills presentation. These days, though, B2B marketers can be just as dynamicRead More

Expand your technology capabilities for an (increasingly) hybrid future

The data shows us that digitization will make us more competitive in the medium term. Free Book Preview Winfluence Get a glimpse of how to influence your audience’s buying habits using traditional and unconventional influencer marketing techniques. March 2, 2021 6 min read This article was translated from our SpanishRead More

Barbie gets her crown back! 2020 was his best year in sales after betting on inclusion, the ‘body positive’ and demolishing gender roles

Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization! Schedule a FREE one-on-one session with a Franchise Advisor Choose one of our programs that matches your needs, budget, and timeline Launch your new franchise organization Resource Library Page