Influencer marketing has seen increasing investment, and global brand spending is expected to reach up to $15 billion by 2022, nearly doubling the $8 billion the influencer marketing industry was worth in 2019, according to Business Insider Intelligence report data. Other predictions forecast influencer marketing spending to grow to $13.8Read More

February 16, 2021 15+ min read Opinions expressed by Entrepreneur contributors are their own. Imagine living in the 1800s. Besides (or perhaps because of) the obvious lack of modern technologies and medicines, the average life expectancy was just 40 years. I’d most likely be dust in the wind.  Despite increasesRead More

February 16, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Many company spokespeople make a simple mistake when talking to a reporter. They forget who their target audience is and miss the opportunity to truly connect with them! Before any interview, it’s important to know yourRead More

February 16, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. The ABCs of SEO have changed a bit over the years. Usability and mobile experience have become more important elements in the past five years by an order of magnitude. Beforehand, they weren’t really part of the rankingRead More

February 16, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. The fact that video is a great way for brands to connect with their target audience is no secret. In fact, research from HubSpot reveals that 85 percent of businesses use video marketing, while 88 percentRead More

“You can come up with statistics to prove anything, Kent. Forty percent of all people know that.” – Homer Simpson Homer might be right, generally speaking. But I still maintain that good, accurate, timely statistics from trusted sources can serve as vital guideposts and benchmarking tools, especially when it comesRead More

February 16, 2021 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Omnichannel is more than a trend, it is one of the newest and most promising strategies in theRead More

February 15, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. What if I asked you right now what your business does? And what if I told you that you only have 30 seconds to land that perfect elevator pitch? Would you be able to do it? Read More

February 15, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketers in nearly every industry were forced to throw out their playbooks in 2020 because of the global health crisis. People’s daily lives were changing, so brands needed to try new things to reach audiences stuckRead More

As a relationship driven business, influencer marketing for B2B companies can be resource intensive and time consuming. To scale while maintaining quality, creating processes and using software are as essential for influencer identification as it is for managing ongoing communications and performance reporting. In our research for the State ofRead More