5 Free Social Media Management Tools to Make Your Life Easier

This post is brought to you by ContentCal Editor’s note: This post was originally published in May 2016 and has been revamped and updated for accuracy and comprehensiveness. Taking care of your social media presence is just as crucial as creating brilliant content for your audience. Not only do youRead More

Learn about Mary Kay’s digital transformation

Mexico is the first country in which the direct selling brand launches Suite13 and Skin Analyzer, two tools that offer growth opportunities to its independent beauty consultants. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. FebruaryRead More

Why Storytelling Is a Skill that Every Entrepreneur Should Practice

February 12, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. In today’s tech-savvy society, people are increasingly jumping from one stimulus to the next to quench their thirst for entertainment and to help with decision-making.  But in the low attention span, instant gratification world of today,Read More

B2B Marketing News: B2B Marketers Focus on Revenue, Top B2B Channel Strategies, LinkedIn’s Rising Engagement, & Google Ads’ Phrase Match Changes

COVID-19’s Impact on B2B Tech Marketers’ Channel Strategies in 2021Among B2B marketers, webinars, search engine optimization (SEO), email marketing and LinkedIn ads have grown in importance the most during the pandemic, according to recently-released survey data. The data also shows that the top challenges faced by B2B technology marketers inRead More

Moving Away From Pain Point Marketing

Marketing Podcast with Lisa Manyon In this episode of the Duct Tape Marketing Podcast, I interview Lisa Manyon. Lisa is the President of Write On ~ Creative Writing Services, LLC. She’s known as “The Business Marketing Architect”, and she’s a content and copywriting strategist for mission-driven entrepreneurs. Questions I askRead More

5 Ways to Make Your Book a Bestseller From the Comfort of Your Couch

February 11, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s no secret that the global health crisis has drastically impacted the publishing industry. With in-person events canceled and bookstores struggling to make sales, many authors are scrambling to find new ways to promote their books online. Historically,Read More

Break Free B2B Marketing: Liam McIvor Martin of Time Doctor on The Revolutionary Power of Remote Work

When it comes to B2B influencer marketing, it’s only natural to wonder what an influencer actually looks like? In our third season of Break Free B2B Marketing video interviews we’re continuing in-depth conversations with a powerful selection of top B2B influencers, and exploring the issues that each expert is influentialRead More

Want to Do a Public Relations Push? Focus on Social Media First.

Here’s why Twitter and LinkedIn are popular outlets for executives. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. February 10, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. As businesses increase theirRead More

Why Consumers Care About Influencers, and Why You Should Too

February 10, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. The following is an excerpt from Jason Falls‘ Winfluence: Reframing Influencer Marketing to Ignite Your Brand, which will be released Feb. 23 via Entrepreneur Press. Pre-order your copy now via Amazon | Barnes & Noble | IndieBound | Bookshop. What do you think of when youRead More

The Aunt Jemima Brand Changes Its Name for the First Time in a Century

The product line was accused of promoting racial stereotypes. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. February 10, 2021 1 min read This article was translated from our Spanish edition using AI technologies. Errors mayRead More