February 16, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. The fact that video is a great way for brands to connect with their target audience is no secret. In fact, research from HubSpot reveals that 85 percent of businesses use video marketing, while 88 percentRead More

“You can come up with statistics to prove anything, Kent. Forty percent of all people know that.” – Homer Simpson Homer might be right, generally speaking. But I still maintain that good, accurate, timely statistics from trusted sources can serve as vital guideposts and benchmarking tools, especially when it comesRead More

February 16, 2021 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Omnichannel is more than a trend, it is one of the newest and most promising strategies in theRead More

February 15, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. What if I asked you right now what your business does? And what if I told you that you only have 30 seconds to land that perfect elevator pitch? Would you be able to do it? Read More

February 15, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketers in nearly every industry were forced to throw out their playbooks in 2020 because of the global health crisis. People’s daily lives were changing, so brands needed to try new things to reach audiences stuckRead More

As a relationship driven business, influencer marketing for B2B companies can be resource intensive and time consuming. To scale while maintaining quality, creating processes and using software are as essential for influencer identification as it is for managing ongoing communications and performance reporting. In our research for the State ofRead More

January 31, 2017 5 min read What many people refer to as a “Hallmark” holiday has always seemed like a great opportunity for companies to roll in some extra cash. In the past, brands have spent much of their time creating Valentine’s Day campaigns geared toward couples. But with moreRead More

February 13, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Easily one of the most popular consumer brands in the United States, Taco Bell is a name practically every American knows for its distinctive gastronomic offerings. “Taco Bell is unique in the sense that there’s notRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

February 12, 2021 7 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. February is par excellence the month of love. It is a fact that this holiday is a phenomenonRead More