How can B2B marketers strengthen their long-term strategy and hone existing marketing skills while learning new ones? 2021 offers the greatest wealth of online marketing-related courses the world has ever seen, thanks in part to the pandemic’s effects on how we learn. With more than 70 percent of companies recognizingRead More

February 3, 2021 7 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Would you introduce yourself to a client without bathing, without combing or with shoes in two different colors?Read More

February 3, 2021 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. If before, within your marketing strategy , one of the actions that you carried out sporadically was theRead More

55% of consumers don’t trust the brands they buy from as much as they used to. How are you going to make them fall in love? Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. February 3,Read More

Agency Spark Podcast with Thomas Hess The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. In this episode of the Agency Spark Podcast,Read More

February 2, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. More than 80 percent of organizations use metrics to determine how well their content is performing, according to Content Marketing Institute’s 2021 report. This shouldn’t come as much of a surprise, because any good marketing tactic hasRead More

Join author Jason Falls and Jennifer Dorsey, Editorial Director of Entrepreneur Press, as they discuss Jason’s new book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand. This virtual book launch will feature a reading by the author and a fireside chat Q&A about the power of influence marketing. Free BookRead More

More than half of U.S. advertising dollars are set to be spent on digital platforms such as Google and Facebook for the first time ever, and as always, malicious actors know where the money is. Free Book Preview: Ultimate Guide to Google Ads Get a glimpse of how Google’s marketingRead More

February 1, 2021 7 min read I once hosted a podcast called Pessimists Archive. It gained a large and loyal listenership and got lots of media coverage. That success helped me ignore a problem I knew about but just wished would just go away: The show’s name was turning people off.Read More

According to the State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be successful and 90% expect their budget for influencer marketing to increase or stay the same over the next 12 months. Why the confidence? 77% of marketers say their prospectiveRead More