Marketing Podcast with Michael F Schein In this episode of the Duct Tape Marketing Podcast, I interview Michael F Schein the founder and president of MicroFame Media, a marketing agency that specializes in turning consultants, entrepreneurs, and executives into celebrities by using the hype concepts detailed in this book. MichaelRead More

December 15, 2020 5 min read This story originally appeared on ValueWalk Business is ever-changing, and so are the marketing strategies that drive business growth and success. Change is certainly inevitable. The COVID-19 pandemic made this very apparent with many brick and mortar businesses left with no choice but to digitize operations.Read More

Keep in mind the tolerance level of your customers as you plan your email marketing campaigns. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. December 15, 2020 5 min read Opinions expressed by Entrepreneur contributors areRead More

WWE executive and professional wrestling personality Stephanie McMahon discusses marketing, entertainment and working alongside family.  Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. December 15, 2020 1 min read Opinions expressed by Entrepreneur contributors are theirRead More

December 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. From scrolling down your YouTube reel and clicking video after video with deceptive and even unrelated thumbnails to downloading software and buying products with totally misleading ads, unethical marketing is becoming a sad feature of today’sRead More

December 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s not enough to have a competitive advantage in the Covid-19 era. Marketing must adapt to the new normal, and crafting a strong and authentic brand helps with this process. Brand-building is a long-term initiative thatRead More

December 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. I receive lots of requests asking to add guest posts (read: backlinks) on my website. My mailbox is filled with link requests and pitches asking for all sorts of things. This is part and parcel of running aRead More

Without question the digital age we live in is marked by remarkable advancements as well as ease of information creation, distribution and proliferation. As they say, we live in an age of information overload. What can B2B marketers do to stand out? Simply create more “useful content”? For 2021 andRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Marketing Podcast with Nate Guggia In this episode of the Duct Tape Marketing Podcast, I interview Nate Guggia, content creator and brand marketer at Job Portraits. Nate Guggia is also the author of Nate is Learning a newsletter by, about, and for professional people people. Questions I ask Nate GuggiaRead More