Artificial Intelligence and marketing, the new engine of business
December 18, 2020 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. In recent months, ecommerce penetration in Mexico has been 39%, with a growth projection of 55% by theRead More
Local SEO, Fine-Tuned for Today and Tomorrow
Savvy entrepreneurs aren’t simply hoping for a great new year; they’re making it happen. A few key moves will send customers your way. December 18, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Now’s the time to sharpen your SEO strategy. Here’s how to position yourself to capitalizeRead More
5 Digital Content Types Prospective Buyers Love to Engage With Online
December 18, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The rise of social media over the past decade has dramatically changed the way business is conducted. When it comes to appealing to buyers, your social media presence should be your primary focus. Nearly three billion businessesRead More
B2B Marketing News: Top B2B Marketing Pandemic Skills, Marketing Word of The Year, Bing Adds Analytics Features, & LinkedIn’s New Stories Ads
Some B2B Brands Are Going All-in On Digital AdvertisingB2B digital advertising spending has largely skirted the sizable losses seen in traditional ad spend, and certain B2B brands have started shifted more budget dollars to digital media, according to recently-released eMarketer study data of interest to B2B marketers. ANA The RoadRead More
2021 Trends for Small Business
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do my annual wrap up of 2020 in a way that predicts what is coming next year! I’ve been doing this post for the last 20 years and I’m usually spot on. That’s not aRead More
7 Small Business Trends that Arrived Just in Time for 2021
Every year for the last 20 or so, I’ve wrapped up the year with my predictions for trends in the coming year. I’m usually spot on too. But that’s really more of a testament to the fact that trends tend to creep up on us rather than overwhelm us. So,Read More
The 2 Types of Authority All Businesses Need for Marketing Success
December 16, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. In business, being the trusted authority in your space is the best way to earn your customers’ trust. Or is it the other way around? Do you become an authority in your space by earning theRead More
How Content Marketing Became So Saturated
These days, the online content world is downright saturated. There are millions of people all claiming to be “experts” in their chosen field. There are literally more than 600 million blogs. And it seems like everyone in the world has their own podcast.So how did this happen, exactly? Why isRead More
How to Get Started in Video Marketing in 2021
Why many businesses are turning to iStock for their video marketing. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. December 16, 2020 3 min read Disclosure: Our goal is to feature products and services that weRead More
Best Of Social Media Marketing: Fuel Your 2021 With Our Top 10 SMM Posts
In 2020 B2B marketers continued to find new and creative uses of social media marketing during a pandemic year unlike any other, and we’ve been fortunate to feature many excellent articles on our blog over the year that explore how marketers are pushing social media marketing to fuel new levelsRead More
