Marketing Podcast with Stephen Denny In this episode of the Duct Tape Marketing Podcast, I interview Stephen Denny, author, speaker and consultant helping emerging and well-established brands define (or re-define) their competitive positioning.  Stephen Denny is the author of Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in aRead More

December 8, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. The holiday season is important for most industries, but for retailers, it can make or break their entire year. Thousands, and sometimes millions, are spent retaining existing customers, attracting and retaining new customers and possibly taking a few customersRead More

Catching a movie in a packed theater. Crowding into a stadium with tens of thousands of fans for a sporting event or concert. Attending a bustling business expo in a convention center brimming with industry peers. All of the above are previous mainstays that went noticeably amiss this year, lostRead More

Think quality over quantity when it comes to content. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. December 7, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’llRead More

December 7, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Digital marketing is the most effective way to reach your target audience, drive targeted traffic to your website, generate quality leads, and ultimately, close sales. To create a digital marketing strategy that will foster business growth,Read More

December 7, 2020 4 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. A couple of “gastronomy influencers ” proposed to a restaurant that they invite them to eat their best dishes for free, in exchange for advertising themRead More

December 7, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Since the proliferation of online advertising, marketing has become a staple of any good business plan. While not all marketing strategies depend on Internet ads, they do represent a large portion of online promotion and marketingRead More

December 7, 2020 4 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. This story originally appeared on Medialab_UP By Vanessa Priego Diana of Wales , better known as Lady Di , has been one of the world’s iconsRead More

December 7, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. There’s nothing worse for an entrepreneur than putting all your efforts into building a service, and a marketing strategy, only to continuously attract people who say they can’t afford them.  While many business owners focus theirRead More

I have always believed that everyone is influential about something and that sentiment is certainly true within B2B companies. In the B2B marketing world, we’ve all come to understand that buyers trust individual voices more than formal marketing and advertising messages, so finding ways to optimize influence internally is becomingRead More