3 Reasons to Prioritize PR Over the Holiday Season

Think that the festive season is a time to slow down your publicity? Think again. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. December 4, 2020 5 min read Opinions expressed by Entrepreneur contributors are theirRead More

B2B Marketing News: B2B Marketer Covid Impact Study, Google Tests New Podcast Carousels, Salesforce Buys Slack, & New Podcast Data

Salesforce strikes deal to acquire Slack for $27.7 billionCloud services firm Salesforce will pay $27.7 billion to acquire online workplace communication service company Slack, a move seen as likely aiming to bring tighter integration between the two platforms, Salesforce recently announced. Ars Technica Google Search Podcast Carousel Updated With LargerRead More

Masked Santa Emerges as a Holiday Hit for These Brands

There is no doubt that 2020 has been a tough year, but many small retailers are finding ways to acknowledge the situation with masked Santa holiday ornaments and memorabilia. December 3, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s no secret that 2020 has beenRead More

How to Hire Top-Tier Freelance Writers for your Content Business

Creating compelling content is the driving charge behind every content business, but sourcing the right people to create said content can be challenging. We’ve rounded up a few well-known (and lesser known) resources for you to find top-tier freelance writers to help you build your brand. Free Book Preview Six-FigureRead More

Break Free B2B Marketing: Kevin Jackson of GC GlobalNet on Cloud Computing

Cloud computing is a topic that can be mystifying for many. The fact of the matter, however, is that the global public cloud service market is projected to exceed $266 billion this year. That’s a lot of companies doing a lot of business in the cloud. When it comes toRead More

Content marketing gives effective results to startups

This year it should make it clear that one of the most important digital strategies that exist in this pandemic context is the one that refers to this marketing strategy. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to yourRead More

Video: Nike Racism Commercial Sparks Outrage and Criticism

Internet users call for a boycott of the company because they consider that the ad is loaded with prejudice against Japanese society. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. December 3, 2020 3 min readRead More

Promoting Your Business Offline: 5 Tips to Connect With Customers Off the Web

December 2, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. In this digital age, it’s no surprise that the marketing efforts of many businesses are focused online. But whatever happened to offline marketing? Does it even still exist? Indeed it does. Proven offline marketing tactics still exist — andRead More

3 Tips for Effective B2B Marketing Outreach

B2B and B2C customers are very different, and selling to them must take those differences into consideration. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. December 2, 2020 4 min read Opinions expressed by Entrepreneur contributorsRead More

What Leaders Can Learn From Macy’s Tweet Applauding “The Diverse Dance Group”

December 2, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. The headlines last week about the Macy’s Thanksgiving Day Parade centered not around the floats or managing a parade during a pandemic. The headlines instead focused on one tweet: “What’s that sound, you ask? Why it’sRead More