12 Top B2B SEO Trends & Predictions for 2021

What will search marketing and search engine optimization (SEO) look like in 2021, and where will it take B2B marketers and brands when a post-pandemic world eventually arrives? To help answer these questions and more we’ve gathered 12 top B2B search marketing insights from both industry experts and our ownRead More

Creating a Brand Identity That Competes and Compels

December 1, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Modern brand design is more than just pretty aesthetics. Branding that is rooted in strategy has the ability to propel a business forward, creating connection and bridging the gap between a business and its consumer in waysRead More

How to Pivot for Exponential Growth

Marketing Podcast with Tate Stock In this episode of the Duct Tape Marketing Podcast, I interview Tate Stock who is the founder and CEO of Chirp and Ship Stud. Tate Stock was just named to Forbes 30 under 30 and is fresh off an episode of shark tank. Questions IRead More

4 Branding Tips From Gary Vaynerchuk and Entrepreneurs Who Built Brands the World Can’t Ignore

November 30, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. The pandemic has created the most competitive digital landscape the world has ever seen. Whether for your company or for yourself, it’s never been more crucial to build your personal brand. To sell yourself to a worldRead More

Position Yourself as a Pro Worth Knowing on Social Media

Use these simple tips when connecting online and build a community that remembers your name. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. November 30, 2020 6 min read Opinions expressed by Entrepreneur contributors are theirRead More

Inside Influence EP09: Brian Solis from Salesforce on How B2B Influence Adds Value to Customers

According to our research in the 2020 State of B2B Influencer Marketing Report, 74% of marketers surveyed believe that influencer marketing improves prospect and customer experience for B2B brands. If there’s one industry expert to tap on the topic of customer experience, I can think of few more qualified thanRead More

Weekend Favs November 28

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

VIDEO: The chlorine commercial that went viral on TikTok for its terrifying recommendations

We can only say that the 60s in Mexico were rare times for advertising. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. November 27, 2020 3 min read This article was translated from our Spanish editionRead More

B2B Marketing News: B2B User Reviews, Instagram’s New Branded Reels, Writing To Reward, & Google’s Refined Smart Bidding

Instagram turns influencer branded content on its head, giving advertisers greater controlInstagram has rolled out features that will give digital marketers new branded content options for its Instagram Reels and Live products, the Facebook-owned social media platform recently announced. AdAge Write to Reward Your ReaderThe Harvard Business Review takes aRead More

Healthtech is the New Healthcare

November 26, 2020 15 min read Opinions expressed by Entrepreneur contributors are their own. One out of every seven men tends to wait as long as possible to see their doctor. Don’t worry guys, you’re in good company. Women, conversely, are more health-conscious. They’re 33% more likely to visit aRead More