Slow Page Speed Can Create a Bad Customer Experience

Subscribe: Apple Podcasts | Android | Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I want to talk about a topic that is – warning – highly technical. This is a topic that I suggest you get help on, it’s one that is veryRead More

Want to Learn the Music Business? This $35 Bundle Might be What You’re Looking For.

Discover how to make and market music in the big leagues. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. November 6, 2020 2 min read Disclosure: Our goal is to feature products and services that weRead More

B2B Marketing News: B2B Content Marketing Credibility Study, LinkedIn’s New Company Engagement Report, Global Social Trends & Microsoft’s Free UX Tool

Both B2B Marketers and Buyers Increasingly Sold on Conversational MarketingB2B marketing professionals have found email, online live chat, social media, and chatbots have all seen increased usage in 2020, while phone and video call use has fallen by more than 10 percent, according to recently-released B2B buyer communication survey dataRead More

There’s No Such Thing as Business as Usual This Holiday Season

November 6, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We know the economy is shrinking, unemployment is up and the future of retail will remain digital during this seemingly endless pandemic. On top of that, we’ve just started the holiday season, which accounts for 40 percentRead More

LinkedIn’s Ty Heath: 3 Enduring B2B Marketing Trends #MPB2B

While MarketingProfs B2B Forum’s Ann Handley was introducing Ty Heath, director of market engagement at The B2B Institute at LinkedIn*, for her keynote, “Evolve your Strategy: 3 Mega Marketing Trends to Outperform Your Competition,” she shared that one of the advantages of holding the event virtually for the first timeRead More

The 4-Step XaaS Marketing Approach

November 5, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. The Anything as a Service (XaaS) market is expected to exceed $340 billion by 2024. Companies in nearly every established industry, from home maintenance to health and wellness, have hopped on board the XaaS business model train. Industries seeking explosive growth thisRead More

Adobe’s Rani Mani: 5 Tips For Creating Your B2B Influencer Marketing Love Affair #MPB2B

Rani Mani, head of global employee advocacy at Adobe* delivered an impassioned presentation filled to the brim with B2B influencer marketing insights, with a special focus on how the best influencer relationships are in essence not that different from successful personal relationships. Rani explained how she’s come to have aRead More

10 Must-See Sessions at MarketingProfs B2B Forum 2020 #MPB2B

MarketingProfs B2B Forum 2020 will be the center of the B2B marketing world this week, as many of the world’s leading B2B marketers gather virtually on November 4 – 5 to learn and exchange the industry’s latest research and insight. This year’s first-ever virtual edition offer a vast array speakersRead More

How to Turn Your Customer Base Into a Community To Help Your Business Succeed

When people feel like they are part of something, good things happen. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. November 4, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. WhenRead More

How to Improve Your Personal Brand

Subscribe: Apple Podcasts | Android | Marketing Podcast with Rory Vaden In this episode of the Duct Tape Marketing Podcast, I interview Rory Vaden, a New York Times bestselling author of Take the Stairs: 7 Steps to Achieving True Success and Procrastinate on Purpose: 5 Permissions to Multiply Your Time. Read More