November 13, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Thought leadership garners a lot of attention among entrepreneurs and those aiming to pick up more traction in their marketing to increase brand recognition. So does content marketing, which is often touted for its ability toRead More

November 13, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. In-person events have traditionally been sales teams’ bread and butter — the perfect opportunity to shake hands and close deals. But the current health crisis has turned that model on its head. Many companies have hadRead More

How Can You Improve Your B2B Virtual Event’s ROI?47.6 percent of B2B professionals see post-virtual-event audience engagement as having the top return-on-investment (ROI) potential, followed by some 36 percent who said that making the virtual format more dynamic and interactive was a priority, according to recently-released survey data. MarketingCharts AdweekRead More

November 13, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Covid has been the ultimate disrupter to the global economy. Fortune 500 companies and small start-ups alike have felt the blow, but it’s the small businesses that have suffered the most. Small businesses are the backbone of the U.S.Read More

Content Marketing is relevant, as it is a method that directs traffic to your site by creating content for your potential customers and, in this way, establishing a relationship with them so that at some point they feel ready to buy from you. Free Book Preview Ultimate Guide to FacebookRead More

November 12, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Back in the 1840s, journalist and social researcher Henry Mayhew began work on a series of stories for London’s Morning Chronicle newspaper that he hoped would shine a light on the plight of the poor. OverRead More

November 12, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Video marketing is the leading form of marketing today, and it’s like if you’re not making videos, you’d be left in the dust. Brands are catching up and are now using videos as their main formRead More

November 12, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. If there’s one channel you’re smart to focus on this holiday season, it’s email. Its efficiency is undeniable: email offers a potential return on investment (ROI) of $42 for every $1 spent. Sounds promising, but theRead More

November 12, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Branding is the most commonly used phrase in business circles, but is also often the least understood. For Jonathan Jadali, CEO of Ascend Agency, a PR form that works with top Fortune 500 companies, a brand is not aRead More

It’s time to put your money where your customers are. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. November 12, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. A tumultuous first halfRead More