4 Signs You Need To Realign With Your Brand Values

October 5, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. If the events of 2020 alone have taught us anything, it’s that businesses can no longer ignore their greater impact on the world and the role they play in shaping the bigger picture. So if youRead More

81 Percent Of U.S. Adults Do Not Regularly Use Twitter

For businesses with limited budgets, knowing your audience is critical. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. October 5, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. We always hearRead More

Inside Influence: Garnor Morantes from LinkedIn on the Power of Always-On Influence

Welcome to the second episode of Inside Influence: What’s working and what’s not inside the world of B2B Influencer Marketing. Each week we feature an interview with a B2B marketing insider on all things influence and a deeper dive into the insights found in the 2020 State of B2B InfluencerRead More

3 Ways to Update Your Career Page

October 4, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Are you making the most of your company’s career page? If you haven’t made any major adjustments to it in the past few months, chances are your career page content is going to look and soundRead More

3 Qualities Your Content Needs to Earn Media Coverage

October 4, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Pitching content to the media (also known as digital public relations) is an excellent way to build authoritative links and brand authority. But competition out there is rough, and journalists are looking for the best, mostRead More

4 Ways You Can Use Messenger Chatbots To Create Better Hotel Guest Experiences

From increasing Trip Advisor rankings to minimizing face-to-face contact, stay ahead of the tech curve by implementing messenger chatbots at your hotel. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. October 4, 2020 5 minRead More

4 Key Marketing Points to Consider When Targeting Latino Millennials

October 4, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Immigrants, the Latino youth community in the United States, and entrepreneurs in general share several common points and factors: a hunger for success, a desire to progress, to better themselves and to get ahead, and toRead More

5 Ways to Differentiate Your Products and Services in an Oversaturated Market

October 3, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Type your product or service into a search engine and you may get millions of results. The truth is, the market is oversaturated in some areas, such as finance, wellness and digital retail. In these spaces, standing outRead More

Burger King Belgium Launches Movement to Earn Michelin Star for Its New Burger

As of this writing, just 511 people have signed the fast-food business’s petition. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. October 2, 2020 2 min read Burger King Belgium started a Change.org petition on SeptemberRead More

Why Google’s Search Page Redesign Is the Death of SEO

October 2, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. I have been a digital marketer for more than 20 years, which seems like an eternity at this point. Google has always been a staple of any good digital marketing strategy, especially for search engine optimization (SEO),Read More