Opinions expressed by Entrepreneur contributors are their own. Businesses operate in crowded landscapes, both physical and digital. It goes without saying that it is a fight for survival for small to midsize organizations. In this struggle, entrepreneurs are always on the hunt for all possible ways they and their teamsRead More

Opinions expressed by Entrepreneur contributors are their own. Small businesses face unique challenges when it comes to their marketing operations. For one, very few have dedicated personnel to manage marketing campaigns (there may be few team members wearing many hats). They might also have limited financial resources, making it difficultRead More

Opinions expressed by Entrepreneur contributors are their own. I bet “better brand recognition” is already on your list of New Year resolutions. That’s if you are a crazy-driven entrepreneur with workaholism tendencies and a mission bigger than yourself, like me. And if you are of that kind, you already knowRead More

Conducting a thorough SEO analysis of a website provides much more than a list of keywords. An in-depth examination of your SEO strategy helps enhance every aspect of your brand’s marketing. It provides deep insights into what your ideal audience is looking for, and how you can provide it toRead More

En menos de dos décadas el marketing, tal como lo conocemos, ha cambiado muchísimo. A principios de siglo, los propietarios de empresas y los especialistas en marketing tenían opciones limitadas de canales para llegar a sus clientes potenciales. Para las pequeñas empresas, algunos de esos canales quedaban descartados debido aRead More

In this episode of the Duct Tape Marketing Podcast, I’m going to talk about the profound impact of Trust in your business. This isn’t just about a buzzword, I touch on the intricacies of building and maintaining trust with your clients and how it can significantly influence the success ofRead More

El branding se refiere al proceso de crear y establecer una identidad para un producto, servicio, empresa o individuo. Implica moldear las asociaciones y percepciones que las personas tienen de una entidad en particular, para construir una imagen positiva y memorable. Cuando comencé mi trayectoria como emprendedora, sabía que elRead More

Opinions expressed by Entrepreneur contributors are their own. Private equity firms are in the business of being extremely financially savvy. That is how they generate significant returns for investors. To apply that same focus to running omnichannel digital marketing programs, we need to gain as much clarity as we canRead More

Opinions expressed by Entrepreneur contributors are their own. Within less than two decades, marketing as we know it has changed almost beyond recognition. At the beginning of the century, business owners and marketers had a limited choice of channels through which they could reach potential customers. For small businesses, someRead More

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. This relationship leverages the trust and respect influencers have cultivated to turn potential customers into engaged brand advocates. Success, however, is not guaranteed. Our own research found that of the 85% of B2B brandsRead More