Planning for Change: How to Set Your 2021 Marketing Budget

If you would have told me in March that I would be sitting at my kitchen table writing a blog post about 2021 marketing budgets in August, I might have invested in a comfier office chair sooner. Many of the decisions we made personally and as marketers in the daysRead More

A Press Release Can Still be One of the Most Effective Marketing Tools&#8212If You Have the Right Contacts

August 17, 2020 4 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. One of the most challenging aspects ofRead More

So You Want to Meet a Big Name?

Start by asking people who trust you. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 17, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Recently, someone asked me this question: “Let’sRead More

How to Optimize Original B2B Research Content For Credibility and Impact

For many in the B2B marketing world, original research provides an effective way to build thought leadership and drive content for owned and earned media. Unfortunately, many research reports from B2B companies are dry, uninspired and focus solely on pontifications from the brand point of view. Such unremarkable content isn’tRead More

Give Your Branding a Boost with Access to 1.5 Million Icons for Less Than $50

You can’t produce great branding without great design assets. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 16, 2020 2 min read Disclosure: Our goal is to feature products and services that we thinkRead More

Start Telling the Right Stories to Attract Clients

Consumers want to support entrepreneurs and businesses that take a clear stand on today’s issues. August 16, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. As the world simultaneously experiences a health and heart crisis with a pandemic and protests, entrepreneurs have found themselves scrambling toRead More

This Simple Add-On Lets Your Customers Shop While on Facebook

This shopping tool makes it easy for customers to visit your store without leaving Facebook. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 16, 2020 2 min read Disclosure: Our goal is to featureRead More

How Do You Improve Email Marketing? Start by Improving Your List.

This top-rated tool makes cleaning your email list easy. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 15, 2020 2 min read Disclosure: Our goal is to feature products and services that we thinkRead More

How to Earn More Revenue With the Customers You Already Have

August 14, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Finding new customers isn’t easy. So when you do find a customer, you want to make sure you’re earning as much as possible and providing the best experience for them. One of the most effective waysRead More

How to Make Your Content Marketing Inclusive

August 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. In July, more than 200 companies paused their advertising on Facebook. These companies include Adidas, Clorox, Verizon, Unilever, Diageo and even Starbucks, Facebook’s sixth-largest advertiser. The reasons for the pullback centered on Facebook’s policies about hate speechRead More