B2B Marketing News: B2B Ad Spending Soars, Google’s New Audio Ad Features, Facebook’s Partnership Group Ads, & Top B2B Buyer Challenges

B2B Buyers’ Top Challenges With Their Current Vendors51 percent of B2B buyers have changed their vendor preferences during the global health crisis, and they find that slow and inefficient inquiry responses from vendors is their biggest challenge — two of several findings of interest to B2B marketers in recently-released surveyRead More

3 Ways to Create a Dopamine-Inducing Offer

August 13, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. Have you ever released an offer into the world that you put your heart and soul into? An offer that made you giddy, such that you were waiting for the dollar bills to flood your bankRead More

This App Can Build Your Business a Custom Email Signature That Is Sure to Impress

A clever custom signature generator makes your business look more legitimate. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 13, 2020 2 min read Disclosure: Our goal is to feature products and services thatRead More

3 Ways Automation Can Help Companies Work Smarter, Not Harder

August 13, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Although efficiency has always been a central goal for businesses, I have seen companies under increased pressure during this economic crisis to deliver results while navigating significant challenges. Staffing resources are tight and budgets are beingRead More

A Day in the Life of a Content Marketer During the Pandemic: Challenges and Tips

I’ll never forget the night that everything really changed. It was my wife’s birthday, March 11th. I took her out for dinner at a lovely restaurant in South Minneapolis, and for a couple of blissful hours, over exotic cocktails and delicious food, we unplugged from the loudening noise of aRead More

Online Content Monetization 101: How to Make Money From Content

Read about all the ways you can make money from your content – and how to get started. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 12, 2020 5 min read Opinions expressed byRead More

10 Ways to Get Global PR Exposure

Gain global market exposure and increase brand awareness through the power of publicity. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 12, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own.Read More

Creating Community Focused on Shared Experiences

Subscribe: Apple Podcasts | Android | Marketing Podcast with Donald Miller In this episode of the Duct Tape Marketing Podcast, I interview Jim Deters, CEO of Gravity Haus. The Gravity Haus mission is to create a globally conscious community for the modern adventurer. The Gravity Haus community consists of thoseRead More

Show Me The Numbers: 20 B2B Marketing Insights From Audience Poll Data

What can poll results tell B2B marketers about a year unlike any other, and how can this valuable audience data help us refine our marketing strategy as we push towards 2021? For more than a year we’ve run weekly social media polls on our Twitter profile, and for several monthsRead More

4 Things You Should Change About Your Email Marketing

August 11, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. More than 306 billion. That’s how many emails were expected to be sent and received each day in 2020, according to Statista. With millions of companies switching to remote work and brands sending more emails, the number mayRead More