Happy 2024, fellow marketers! ? It’s that enchanting time of year when we exchange our old marketing hats for shiny new ones. As the digital world whirls at an ever-faster pace, it’s like we’re riding a thrilling, somewhat unpredictable rollercoaster. We’ve shared our predictions for content marketing and influencer marketingRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Kenneth Wenger, an author, research scholar at Toronto Metropolitan University, and CTO of Squint AI Inc. We uncovered the intriguing world of artificial intelligence, exploring the complexities and ethical considerations associatedRead More

Opinions expressed by Entrepreneur contributors are their own. Networking looks different this year than at any other time in the history of the business universe. We can engage in new business relationships with the push of a button. From joining MeetUps to engaging in social audio to live streaming, we,Read More

¡Uf! Ha concluido otro año (con suerte) exitoso. Pero no te relajes demasiado porque el mejor momento para prepararte para el éxito en 2024 es hoy. El inicio del año es una oportunidad perfecta para reflexionar sobre los éxitos y fracasos del año pasado y usarlos para renovar tu estrategiaRead More

En el mundo digital de hoy en día, las marcas recurren cada vez más a los influencers de las redes sociales para amplificar o ser la imagen de sus marcas. Sin embargo, la decisión de colaborar con influencers no es algo que deba de tomarse a la ligera. En comparaciónRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. As the Managing Partner of Leidar MENA, a boutique PR agency in Dubai, I’ve witnessed firsthand the critical role effective communication strategies play in shaping the destiny of small and mediumRead More

Opinions expressed by Entrepreneur contributors are their own. In today’s digital-first world, brands are increasingly turning to social media influencers to amplify or be the face of their brands. The decision to collaborate with influencers, however, is not one to be taken lightly. Compared to traditional marketing channels, influencer partnershipsRead More

Opinions expressed by Entrepreneur contributors are their own. Whew! Another (hopefully) successful year is in the bag. But don’t rest too easy because the best time to set yourself up for success in 2024 is right now. The beginning of the year is a perfect opportunity to reflect on lastRead More

Opinions expressed by Entrepreneur contributors are their own. It’s common to close approximately 20% of leads and lose 80%. What’s frequently overlooked in the search for growth, however, is that increasing that conversion rate by just 10% can be the equivalent of increasing revenues by no less than 50%. That’sRead More

B2B growth plan: perfecting partner ecosystem marketing45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data. Digital Commerce 360 Surprise!Read More