Opinions expressed by Entrepreneur contributors are their own. Not all marketing activities are going to net immediate results, so is it worth spending time and money on them? It is a reasonable question, and it’s one I have had to address with many of my clients. Most business owners understandRead More

Opinions expressed by Entrepreneur contributors are their own. In today’s fast-paced digital world, entrepreneurs and marketers must adapt and innovate to stay ahead. Digital marketing tactics have become a mainstay and key component of an omnichannel strategy, building brand and driving demand in competitive markets. These five strategies are designedRead More

Opinions expressed by Entrepreneur contributors are their own. We, as entrepreneurs, have a goal: to grow a startup — a brand — that impacts many people with our solutions and services. This entails numerous tasks, from building a product, managing and hiring a team, finding investors and establishing a clientRead More

Generative AI in Marketing: How B2B and B2C Adoption Differs [Survey]58 percent of marketing executives have said that their organization has either already implemented AI in marketing efforts or has experimented with the technology, while 33 percent in the B2B sector said they were using generative AI in multiple marketingRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jim Vaselopulos, a seasoned business advisor and the founder of Rafti Advisors, LLC. With a wealth of experience in guiding companies through various stages of growth, Jim shares profound insights fromRead More

Opinions expressed by Entrepreneur contributors are their own. So often, we hear the phrase “I need to invest in a marketing professional to…..” and whatever follows that phrase is usually one of two things. They are either looking to boost their revenue and make more money or trying to createRead More

Opinions expressed by Entrepreneur contributors are their own. For those venturing into the realms of digital marketing and individuals contemplating a career shift into the tech industry, the professional landscape is undeniably dynamic, marked by constant change and uncertainty. According to the 2020 Deloitte global survey of early AI adopters,Read More

Las redes sociales no son algo nuevo, pero podrían formar parte de una estrategia de marca que se ha vuelto obsoleta con el tiempo. Como emprendedor, eres la cara y la voz de tu negocio. Y lo primero que alguien quiere saber después de conocer un poco sobre él es:Read More

When it comes to search, Google is the primary gatekeeper between your content and your potential buyers. As of last year, nearly 92% of all searches were made on Google. Whenever Google has a major algorithm update, it highlights just how much we marketers depend on it. Our relationship withRead More

In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. This episode is a must-listen for business owners, marketing professionals, and consultants seeking a game-changing approach to business growth.Read More