July 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Facebook ads are changing. While their effectiveness is still on the rise, their prices are going down — meaning you can invest more of your marketing budget into them. According to Advertisemint, by the third quarterRead More

Facebook has always presented an interesting conundrum for B2B marketers. It’s not a business-centric platform, necessarily. But with so many active users (nearly 2.5 billion at last check), keeping Facebook out of a brand’s social mix has been tough to justify. Recent developments are making this decision more complicated thanRead More

After the tragedy of George Floyd and the following protests and demonstrations, the awareness about the need for equality, inclusiveness and diversity has many companies taking action. Some organizations already have D&I initiatives and resources to guide them but many others are figuring out what is most relevant and meaningfulRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Steven Herz In this episode of the Duct Tape Marketing Podcast, I interview Steven Herz, President of The Montag Group, a sports and entertainment talent and marketing consultancy. He is also a career advisor to CEOs, lawyers, entrepreneurs, and young professionals.Read More

How one very strange date in my 30s still applies to the way I do business today. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 10, 2020 4 min read Opinions expressedRead More

July 10, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Starting an online business requires some planning. An entrepreneur needs to gauge demand, understand how SEO and digital ads work and know how to acquire customers cost-efficiently. If the formula works, the business can scale rapidly. AsRead More

Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021Within the next 18 to 24 months digital marketing budgets will return to business-as-usual levels, according to 57 percent of CMOs in recently-released survey data from Gartner, also showing 78 percent aggregate growth for digital ad budgets in theRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Brad Feld In this episode of the Duct Tape Marketing Podcast, I interview Brad Feld, c0-author of a new book The Startup Community Way: Evolving an Entrepreneurial Ecosystem. Brad has been an early-stage investor and entrepreneur since 1987. Prior to co-foundingRead More

Why YouTube shuttered its self-service influencer marketing platform. July 9, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. It would be great if working with influencers was like hiring someone on Fiverr. Give them the money, they do their magic, and voila — campaign success!  But,Read More

Don’t believe the stories you’ve read about how Gen Zers don’t use email. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 9, 2020 4 min read Opinions expressed by Entrepreneur contributors areRead More