More Than Changing Racist Names, Brands Must Create New Social Footprints
July 9, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. In the latest of a series of moves by brands to update their images and messaging with regard to racism and other social ills, Unilever has announced that it’s dropping its “Fair & Lovely” skin lighteningRead More
From Mechanical to Meaningful: How to Optimize B2B Case Studies
When was the last time a B2B case study made you feel something? I mean, something besides mild interest or boredom. I ask because, in theory at least, B2B case studies should be exciting stories. There are millions of dollars at stake, people’s livelihoods and professional reputations hanging in theRead More
How to Master Self-Promotion
Subscribe: Apple Podcasts | Android | Marketing Podcast with Meredith Fineman In this episode of the Duct Tape Marketing Podcast, I interview Meredith Fineman, entrepreneur, writer, author, speaker, podcast host, and women’s advocate. She is the author of Brag Better, which was released on June 16, 2020. Meredith is theRead More
What Are Loop Giveaways and How Can You Use Them to Gain Millions of Followers?
Brands and influencers are embracing the power of loop giveaways. Here’s how they work. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 8, 2020 4 min read Opinions expressed by Entrepreneur contributorsRead More
Why Hiring an Expert Is Smart When Undertaking a Rebrand
July 8, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your business then we encourage you to check out Entrepreneur NEXT powered by Assemble. WhenRead More
Social Media Polls For Marketers: 6 B2B Brands Winning With LinkedIn Polls
Polls offer a unique two-for-one value for B2B marketers, providing quality feedback on what customers want while also offering brands a powerful interactive social media content marketing element. As we first reported in our B2B marketing news, our client LinkedIn recently launched the return of its highly-anticipated poll feature, offeringRead More
How to Convert Social Media Views into Customers
In the second episode of Season 6 of Leaders Create Leaders, host Gerard Adams talks to the CEO and founder of Billy Gene Is Marketing. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing.Read More
Free Webinar | August 6: A Guide to Developing Your Social Media Positioning
Join Crystal Surrency, SVP of Strategy at Fullscreen, as she discusses how to identify the people most likely to become customers and how to find them on social media. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable resultsRead More
3 Ways to Build a Sustainable Business Post-COVID, According to Jon Taffer
Creating a strong operation for the future will require thinking ahead – and acting now. July 7, 2020 4 min read This story appears in the July 2020 issue of Entrepreneur. Subscribe » When there’s a problem, entrepreneurs fix it. But it’s not enough to just solve today’s problems anymore.Read More
5 Things to Know About Building Trust in the Age of Social Media
Does your company advertise? If so, I have bad news: Your audience doesn’t trust your ads. I don’t mean to call you out specifically, dear anonymous reader. But statistically speaking, it is a likely reality. A wide-reaching survey earlier this year “found advertising to be the least likely source peopleRead More