June 19, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. As we learn to live in this “new normal” of media overflowing with stories about COVID-19, protests and civil unrest it’s sometimes overwhelming to think about pitching stories to journalists.  How can we pitch stories to press about ourRead More

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds71 percent of B2B brands have digital experiences that don’t meet customer expectations and needs, while 82 percent have implemented a digital transformation project — two of several statistics of interest to digital marketers contained in recently-released study data. MediaPost GlobalRead More

June 18, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Every industry deals with a unique set of challenges and concerns. For one, the freight transport industry needs to maintain efficiency while addressing the changing demands of its customers. The hospitality, for another, must balance salesRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Jake Thompson In this episode of the Duct Tape Marketing Podcast, I interview Jake Thompson Chief Encouragement Officer at Compete Every Day. Through Jake’s experience as an athlete, entrepreneur, and speaker, he has learned how we can be move closer toRead More

Your main business focus cannot be on a niche that is doomed to fail. June 18, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. Here’s a little secret you may not know: If your business isn’t growing as fast as you’d like it to, it may notRead More

Why do you even need a content person for influencer marketing? After all, the influencers are providing the content. You just have to collect their pearls of wisdom, make them look pretty in a PDF, and you’re good to go, right? I’ll confess, on my first influencer marketing project, IRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Sergio Alcocer In this episode of the Duct Tape Marketing Podcast, I interview Sergio Alcocer, one of the most progressive multicultural marketers in the USA. In 1999 he helped found LatinWorks, an agency that has consistently bent the rules of theRead More

What makes for strong long-term email marketing, and what can email marketers learn from a 26 year archive of spam? In 1994 I started archiving the funniest and most outlandish spam emails I received, and throughout the rest of the ‘90s I sent out an annual holiday compendium of theRead More

So the question this bold and perhaps presumptuous headline likely brings up is . . . to whom. The only business that matters to whom. The first answer I suppose most business owners and entrepreneurs might suggest is to their customers. Yes indeed, this is a fine answer, an importantRead More

June 16, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Advertising-tech company Criteo hopes to shift away from being known as a niche leader in ad retargeting and redefine itself as “the ad-tech company for the open internet.” Leading that charge is Megan Clarken, who was hiredRead More