Unlocking Your Unfair Advantage: How Your Unique Story Powers Your Entrepreneurial Success
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Ash Ali and Hasan Kubba, award-winning authors, entrepreneurs, and advocates for unlocking your unfair advantage. With their extensive experience in the startup world, Ash and Hasan share profound insights from theirRead More
How to Promote Your Book Through Podcast Interviews and Guest Posts
Opinions expressed by Entrepreneur contributors are their own. Getting the word out about your new book requires creativity and persistence. While you’ll surely leverage social media and run targeted ads, don’t overlook the power of strategic guest posting and podcast interviews to expand your book’s reach. Securing exposure on relevantRead More
What Taylor Swift, Mark Cuban and Michael Jordan Can Teach Us About Embracing Failure
Opinions expressed by Entrepreneur contributors are their own. Success is a word that resonates with us all. It’s the fulfillment of our goals and dreams, and, for entrepreneurs, it typically means the pay-off associated with creating a popular and profitable product or business. As a society, we celebrate those whoRead More
8 Pitfalls Small Businesses Must Avoid When It Comes to Marketing Themselves
Opinions expressed by Entrepreneur contributors are their own. Do you ever feel like, no matter how much effort you put in, your content marketing strategy always falls flat and fails to produce results? You’re not alone in that boat. You’re probably one of thousands of small business owners experiencing thisRead More
7 Steps to Developing an SEO Process in B2B Marketing
When developing content optimized for search, the basic advice to write helpful content is a good place to start. But holistic SEO involves much more than simply writing. Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts wellRead More
I Tested AI Tools So You Don’t Have To. Here’s What Worked — and What Didn’t.
Opinions expressed by Entrepreneur contributors are their own. In the fast-paced world of scaling service-based businesses, the dilemma of delivery versus marketing efforts is a constant challenge, especially for those who are at the point of maxing out on their client capacity. The need for brand relevance, consistency and awarenessRead More
Decoding the Top 5 Marketing Trends of 2024
In this episode of the Duct Tape Marketing Podcast, I’m going to talk about the top 5 marketing trends for 2024. We’re cutting through the noise to focus on practical strategies that are actually making a difference. This isn’t about chasing the next shiny object; it’s about understanding the shiftsRead More
How to Successfully Launch a Product on Amazon — A Simple, Step-by-Step Guide
Opinions expressed by Entrepreneur contributors are their own. When you think of how to launch a product on Amazon, in my experience as an Amazon consultant, many think of mirroring their listing on their ecommerce website over to Amazon or listing a new product directly on Amazon and then runningRead More
The Santa Claus Approach: Unwrapping Marketing Lessons from the Man in Red
Opinions expressed by Entrepreneur contributors are their own. A unique figure has transcended cultural boundaries, capturing imaginations and hearts across the globe. He’s known for his infectious laughter, his generous spirit and his knack for knowing precisely what you want. We’re talking about Santa Claus. Big and small businesses canRead More
How to Establish a Distinct Brand Identity in a Saturated Market
Opinions expressed by Entrepreneur contributors are their own. In today’s digital world, crafting a standout personal brand is essential for success as a business leader. One thing’s for sure: Consumers trust and purchase from real people more than impersonal brand names. This is especially true with a service business. AccordingRead More