May 21, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. On May 4, a day filled with nerdy Star Wars jokes, Google‘s public search liaison Danny Sullivan made an important announcement via Twitter: “Later today, we are releasing a broad core algorithm update, as we do several timesRead More

Marketing Podcast with Dr. Nancy Trimboli In this episode of the Duct Tape Marketing Podcast, I interview Dr. Nancy Trimboli, a health expert, and chiropractor with over 25 years of experience. She has taken the lessons she learned from her father, an Episcopalian priest, and from earning a black beltRead More

May 21, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Rick Terrien is the author of Ageless Startup: Start a Business at Any Age, via  Entrepreneur Press. Buy it now from Amazon | Barnes & Noble | IndieBound. The world has changed. This is not a drill. Older workers are especially vulnerable toRead More

In recent months, I’ve been listening to Paramore’s song “Hard Times” a lot. Their 2017 hit talks about struggling to overcome challenging circumstances above ’80s-inspired new wave pop. It’s a bop, as the kids say, and confronts hardship — truthful and emphatic with a spoonful of sugar. via GIPHY DuringRead More

Many businesses have been displaced during this game-changing pandemic. I hope that you are not one of them. One of the things, however, that few people are talking about is that the massive changes being experienced by businesses are also being experienced by customers. In other words, buyers are beingRead More

Today is day 4,777. Not days quarantined, but days working remotely. On Monday, March 23, 2007 I started working remotely, and 4,777 days later I still do. A staple aspect of my daily work life that had been the exception for most marketers is now — at least temporarily —Read More

May 19, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. The global health crisis has rocked the sharing economy. Uber and Lyft drivers have seen their incomes plunge as people shelter in place. Airbnb bookings have tumbled, and its services have been banned in some cities andRead More

Video content is a hot topic in marketing circles. We’ve been seeing studies for years now that video is the way people want to consume content. Search engines continue to reward businesses with video on their homepage with additional traffic. So if you haven’t yet embraced video, now is theRead More

May 19, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. With at least 150 million monthly listeners in the U.S. alone, it’s no surprise that everyone from global brands to small businesses are turning to podcasts as their next key advertising investment. After all, podcast ads are, for the mostRead More

Marketing Podcast with John Jantsch In today’s podcast, I want to talk with you about something I’ve been thinking about a lot. It’s actually one of the key elements in my next book. But first, let’s start with some back story.  In the 80s, there was a brand that becameRead More