Break Free B2B Marketing: Latane Conant of 6sense on Reinventing the CMO Role

What’s in a job title? In my tenure as a marketer, I’ve met gurus who don’t live on mountaintops, ninjas who don’t know martial arts, and evangelists who don’t preach on Sunday.  At worst, these creative job titles are pure puffery. But at best, they serve as a statement ofRead More

We Lost $140k in Sales in Less Than 30 Days. Here’s What We’re Doing to Fix It.

May 18, 2020 12 min read Opinions expressed by Entrepreneur contributors are their own. The following article is written by Ben Angel. Author of the book, Unstoppable: A 90-Day Plan to Biohack Your Mind and Body for Success. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound. And be sureRead More

10 Worst Practices for B2B Influencer Marketing – Don’t be a Clown

When it comes to sharing B2B marketing advice, I prefer not to clown around too much and do my best to be positive and optimistic with trends, insights and how to’s focused on looking forward towards best practices and getting better results. Marketers expect serious results but unfortunatley, many B2BRead More

This $25 Tool Might Be the SEO Magic Weapon Your Site Needs

Optimize your site and win Google search on a budget. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. May 17, 2020 2 min read Disclosure: Our goal is to feature products and servicesRead More

Weekend Favs May 16

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

The 17 Best Content Marketing Books You Can Read Right Now

May 15, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. Are you looking to up your content marketing game right now? Are you tired of seeing the same books on everyone’s “best of” list? Me too. Don’t get me wrong, those books are good, and someRead More

4 Tips For Pivoting Your Brand in the Current Crisis

May 15, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. While most business owners are used to adapting to different trends and new strategies within their industries, the global health crisis has officially changed the way we do business.  Until it’s safe to resume in-person activities,Read More

B2B Marketing News: Changing B2B Sales Models, LinkedIn Adds Polls, Social Media Engagement Data, & Twitter’s Scheduled Tweets

COVID-19’s Impact on B2B Software Budgets31 percent of B2B software buyers say they’ll spend less due to the pandemic, while 30 percent said that spending won’t be affected, according to recently-released survey data. Web conferencing, collaboration, and remote desktop software were the three top segments for expanded spending, the surveyRead More

Free Webinar | May 27: How to Increase Sales and Find New Customers While Working From Home

Join Salesforce exec Tiffani Bova as she answers the top 10 questions from salespeople and sales managers around the world. May 14, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. COVID-19 has changed the way we do sales forever. Nearly everyone is now a virtual, remoteRead More

7 Ways to Enhance Your Blog Posts for More Traffic

May 14, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your business then we encourage you to check out Entrepreneur NEXT poweredRead More