Regardless of your industry, JumpStory has assets for you. May 6, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from ourRead More

Both SEO and content creation strategies cannot be implemented successfully without keyword research. Creating content that is ranking and speaks to the intent and needs of your ideal audience requires an understanding of which keywords matter to the relevant searches. Keyword research is a critical first step to establishing aRead More

B2B marketing is boring, doesn’t feature influencers, and uses only monotonous white papers and lifeless case studies — we’ve all heard these stereotypes, but what is the reality of B2B marketing in 2020? The traditional image of dull B2B marketing has been turned on its head in recent years, andRead More

Get exposure, offer stellar customer service, and be nimble. May 5, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Marketing a product and a service are very similar in some ways: You have to identify your customers and their needs, and then craft your pitch toRead More

Marketing Podcast with Steve Blank In this episode of the Duct Tape Marketing Podcast, I interview Steve Blank, considered one of the fathers of modern entrepreneurship – is a seral entrepreneur-turned best selling author and educator. Steve focuses on how startups are built, how entrepreneurship is taught, and how bigRead More

What do we mean when we talk about a transformation in marketing? Let me put it this way. The switch from horses to cars was a transformation. It was a fundamental rethinking of the way that humans move. We went from, “Find an animal that can go further and fasterRead More

Uncertainty for some is opportunity for others. While much is being said about changes in influencer marketing approach and B2C influencers losing work at scale because events are now cancelled and industries like retail, travel and hospitality have been disrupted due to COVID-19, consumer behavior has decidedly shifted towards digitalRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

You don’t have to be an artist to make great digital art. May 1, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from theRead More

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generationLinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information.Read More