Best Practices for Marketing During and After COVID-19

May 10, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances,Read More

Weekend Favs May 9

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

How to Build an Online Community of Like-Minded Entrepreneurs

Four easy ways to amplify your impact. May 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Online communities are the way of the future: They bring people of all ages, backgrounds and hometowns together over a common industry, skill set or interest. I’ve personally been stunned by theRead More

B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands

How COVID-19 Is Impacting Business Event Planning70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27 percent expecting a swift uptick in real-world events dueRead More

4 Ways Solopreneurs Can Strengthen Their Businesses

May 7, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Business is hurting across the globe. Supply chains have been disrupted. People are staying home. Many businesses that rely on traditional sources of revenue are not able to stay open. For solopreneurs, the pain can be evenRead More

4 Creative Ideas to Supercharge Your Digital Launch

When every new business is launching digitally, you need these things to stand out. May 7, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. In my journey as an entrepreneur, I’ve had many digital launches: my podcast, my line of false lashes, my books, a personal brandingRead More

How to Create Online Course Business Success

Marketing Podcast with Danny Iny In this episode of the Duct Tape Marketing Podcast, I interview Danny Iny, the founder and CEO of the online business education company Mirasee. His work on strategy training won special recognition from Fast Company as a “World Changing Idea.” He has been featured in theRead More

Hitting a Content Marketing Home Run with Experiential

While their importance pales in comparison to many other things taken away by our society’s ongoing lockdown, I do find myself missing sports. Going without them during a difficult time causes me to appreciate the comfortable routine and reliable distraction they provide all the more. Those who know me willRead More

5 Ways Brands Can Reinvent Their Digital Marketing Strategy

May 6, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We are all doing our best to cope under the current circumstances, and I believe that within adversity lies an opportunity to change, evolve and adapt.  Whether you’re an individual, entrepreneur or brand, the need of the hour isRead More

Think Smaller to Innovate Today

Marketing Podcast with John Jantsch Right now, at the beginning of May 2020, a lot of businesses are encouraging you to innovate. Distilleries are making hand sanitizer, bakeries are teaching online classes, and so on. This has many people asking; What should I do? How should I innovate? I loveRead More