Marketing Podcast with Alex Kantrowitz On this episode of the Duct Tape Marketing Podcast, I speak with senior technology reporter at BuzzFeed News and author Alex Kantrowitz. Alex’s first book “Always Day One” dives deep into tech titans’ ability to continue to invent like a startup. Through 130 interviews with insidersRead More

Between stay-at-home orders and the manic Minnesota weather, I’ve found myself at home for the last four weeks looking for something, really anything, to occupy time. One can only take so many walks in a day. Naturally, I turn to YouTube, Netflix, Hulu, Amazon Prime, Disney+ and all of theRead More

April 15, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble  Design plays an important role in the success of your content. Long before they read your words, readersRead More

Marketing Podcast with Steve Bousquet On this episode of the Duct Tape Marketing Podcast, I speak with Steve Bousquet, founder and owner of American Landscape and Lawn Science. Bousquet went to college dreaming of moving to New York and building a high-powered career on Wall Street. But then came theRead More

Start generating leads and getting customers. All it takes is a $50 investment. April 15, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue fromRead More

Why do B2B marketers need SEO? For B2B marketers coping with the global health crisis, search engine optimization (SEO) is showing its strength, stability, and resiliency in many forms. SEO has seen better performance and consistency than other marketing tactics during the pandemic, as we’ll explore with data from recentRead More

In a survey of more than 5,000 shoppers, people said they’re open to advertising… so long as the price is cut. April 14, 2020 4 min read If you’re going to advertise during the COVID-19 pandemic, offer a discount — or better yet, offer something for free. That’s the bigRead More

Shanda Sumpter, founder and CEO of HeartCore Business, outlines lessons to help any entrepreneur find success. April 14, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Shanda Sumpter is the founder and CEO of HeartCore Business, a training company that gives entrepreneurs step-by-step systems to helpRead More

With the COVID-19 scare changing the way we all do business only several weeks ago, established companies are now scrambling to adapt to a whole new and sudden shift in meeting customers’ needs. And with existing offers already in place and ready to be sold, it can be tempting toRead More

April 14, 2020 15 min read This story appears in the April 2020 issue of Entrepreneur. Subscribe » Burger King had a big announcement to make: It was removing artificial colors, flavors, and preservatives from its Whoppers. But the company was in a bind. The other burger chain had already,Read More