Marketing Podcast with Alex Osterwalder Today on the Duct Tape Marketing Podcast I visit with business theorist, author, and speaker Alex Osterwalder. Every business wants to be innovative, but smart innovative ideas can’t be pulled out of the ether. Business testing is at the heart of developing new strategies thatRead More

When people think of account-based marketing (ABM), they tend to think of it as a smaller-scale practice. Since ABM is fundamentally built around focus in the aligned pursuit of high-value accounts, it’s often associated with a significant reduction in target market scope (i.e., “Let’s narrow down to our 20-30 mostRead More

April 13, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. If you are not in businesses such as pharmaceuticals, grocery store supply chains or psychotherapy, you’re probably wondering how you’re supposed to market your business in the time of the COVID-19 crisis. As a business consultant, IRead More

Learn about trademarks, copyrights and more. April 13, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound If you’ve chosen your business name, congratulations! What’s the next step? How do youRead More

April 13, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. There are two strategies you can pursue right now: 1. Retreat and play defense with all the uncertainty surrounding the economy and world, or 2. Go on the offense, control your brand’s narrative and push moreRead More

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creationRead More

Justin Wu, CEO and Founder of Growth.ly, offers an in-depth view on how brands big and small are generating growth through marketing. April 11, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Justin Wu, CEO and Founder of Growth.ly, shares his thoughts on what “growth-hacking” reallyRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

SEO will be a primary focus for marketers during the downturn, says surveySearch Engine Optimization (SEO) is poised to see increased budget spending during the pandemic, according to recently-released survey results, also showing that organic and paid search were the two top performing channels among multiple industries during 2019. MarketingRead More

Social ads take amount of work, but done correctly they can significantly impact ROI. April 9, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. With 97 percent of digital consumers on some form of social media, you can’t afford not to invest in social ads. And withRead More