International Marketing Expert, Debbie Allen will motivate you to get creative with your marketing and promotion today to continue to grow your business tomorrow. Discover how to be pro-active and seek-out opportunities with innovative marketing and promotion to keep existing customers loyal, build stronger business relationships and community partnerships. UncoverRead More

Fictional representations of customers can help you get a deeper understanding of who’s purchasing your products. April 3, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. If you’ve spent time around any marketers, you might have heard the phrase buyer persona thrown around, but having a thoroughRead More

Influencers see surge in engagement, want to help SMBsWhile other forms of marketing have generally seen decreased effectiveness figures during the coronavirus pandemic, influencer marketing has seen surging social media engagements and impressions, with some 70 percent of influencers seeing audiences seeking guidance from them during the crisis, according toRead More

Surviving launch day doesn’t mean you’re out of the woods. In fact, your greatest pitfalls might lie ahead. April 2, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Starting a business offers all sorts of pitfalls. Big ones, like running out of cash or running into legalRead More

John Jantsch sits down with host Charlie Gilkey to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch founded his own marketing firm nearly three decades ago, so he’s been on his own entrepreneurial journey for quite a while now. While he’s written several books on marketing, this latest book isRead More

There’s never been a more crucial time to message your brand carefully. April 2, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. The current COVID-19 pandemic has created enormous challenges for the business community, including those in the advertising industry. Amidst the huge human toll andRead More

John Jantsch sits down with host Jamie Lieberman on the FearLess Business Podcast to discuss how to find resilience in your entrepreneurial journey and his latest book, The Self-Reliant Entrepreneur. While he wrote the book a year ago, the concepts of self-reliance and resilience feel particularly relevant in this currentRead More

Marketing Podcast with Mathew Sweezey Today’s guest on the Duct Tape Marketing Podcast is Mathew Sweezey. He is the Principal of Marketing Insights at Salesforce, and a futurist, speaker, and author. In his work with Salesforce, he helps to guide their marketing efforts, research, and product development. He’s also appliedRead More

As everything goes online, turn the videoconferencing revolution into a marketing tool. April 2, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from theRead More

“Look, marketers. Everywhere the light touches is content beloved by customers.” “But what about that shadowy place over there?” “That’s our unseen content. We worked hard to create it, but nobody ever visits it.” “That’s really depressing.” “That’s life.” Okay, sorry to bring the room down. And I’m also sorryRead More