Marketing is an ongoing process. Once you’ve established your systems and processes, it’s important to continually check in and reevaluate. And that’s because, in the course of running a business, things change. Your brand expands or shifts focus. Your customers’ needs and expectations fluctuate. It’s important that you marketing effortsRead More

Go back to basics with these proven methods of effective marketing. April 7, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Startups operate under extremely tight budgets, which makes it almost impossible for them to set aside a marketing budget. With their tight budgets, they haveRead More

If you want to have a good business meeting, you want all the participants to actively listen. This requires participants go beyond hearing, and engage and analyze to form an actionable plan. It’s the same with social media listening. It requires marketers to move beyond monitoring to analyzing the fullRead More

Join Neil Gordon, a communication consultant, as he discusses best practices when changing up your brand’s messaging. April 6, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. With the COVID-19 scare changing the way we all do business only several weeks ago, established companies are nowRead More

Look for solutions-focused people when you are networking. April 6, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. The quality of your personal and professional network is highly dependent on the people in your network. We often consider people’s aptitude when we bring them into our personal network,Read More

Influencer Marketing is positioned to address some of the key B2B marketing challenges of our time: declining buyer trust, improving content quality, reach and effectiveness. On top of that, business marketers are now faced with the additional challenge of in-person marketing being taken out of the mix with many shiftingRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Any business’s online presence must comply with the Americans With Disabilities Act. April 3, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. As the old cliche goes, “Presentation is everything.” Having great content for your website is an important starting point, but ensuring that it isRead More

Many marketers will tell you their engagement rates need to improve. Here’s how to not be one of them. April 3, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The way people interact with your emails tells you everything about your marketing strategy. Are you sendingRead More

We’re all making the best of a bad situation, and that includes maintaining your brand’s online presence. April 3, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Given the climate of the world right now, free time has become a more commonplace concept than usual for mostRead More