How is your business using Pinterest? Surprised I’m asking? It’s time to give Pinterest a second look. Over 450 million active users is no small number. Plus, it’s not just for women anymore. Male users increased 40% year-over-year. These are just a few statistics to get you to start consideringRead More

In this episode of the Duct Tape Marketing Podcast, I dive into the complexities of marketing strategy. I break down marketing strategy into five essential questions that you need to be able to answer if you want to be effective in your marketing efforts. This approach helps you focus onRead More

Opinions expressed by Entrepreneur contributors are their own. In the fast-paced and ever-evolving world of entrepreneurship, leveraging the right tools is crucial for efficiency, collaboration and growth. As we navigate through 2024, entrepreneurs have at their disposal an array of powerful tools that can streamline operations, enhance marketing efforts andRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Europe, an international franchise of Entrepreneur Media. The e-commerce world is becoming increasingly competitive in 2023. As more consumers find themselves making purchases from the comfort of their couch, online store owners are facing greater demand than ever before.Read More

Opinions expressed by Entrepreneur contributors are their own. More and more businesses are recognizing the value of public relations to put them — and keep them — on the map of today’s highly competitive, highly saturated marketplace. The marketing strategies that businesses used to rely on before the digital ageRead More

Global search engine optimization is the process of optimizing a website for search performance all over the world. As you might expect, this can be quite involved. Paying attention to the global performance of keywords you’re trying to rank for is just the start. You’ll need to create different pagesRead More

Los influencers en las redes sociales son las personas famosas de la actualidad. Antes, todos querían usar lo que Marilyn Monroe usaba, o beber la misma cerveza que Elvis. Pero ahora, los influencers pueden mostrar productos a muchas personas en línea. Los influencers no siempre son actores o músicos queRead More

Opinions expressed by Entrepreneur contributors are their own. In the dynamic world of business growth and development, corporate events stand out as critical milestones. These events are not just occasions for celebration but strategic tools for brand promotion, networking, and lead generation. A real challenge for growth-minded entrepreneurs lies inRead More

Opinions expressed by Entrepreneur contributors are their own. As entrepreneurs, we work hard every day to create a difference in the lives of others. Our impact then is directly related to our ability to structure offers that attract our best potential clients. Through the products or services we create, weRead More

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who haveRead More