Making the World a Better Place Through a Community of Changemakers

Marketing Podcast with Jayne Warrilow On this episode of the Duct Tape Marketing Podcast, I sit down with speaker, author, and resonance expert Jayne Warrilow. In May 2019, Warrilow received a transmission during her meditation practice from her spirit guides. It was inspiring and, she soon realized, was a messageRead More

What Franchises Should Know Before Hiring a PR Firm

Franchisors and franchisees alike can benefit from a talented PR firm that can get the attention of new customers. Here’s how to find a match. March 18, 2020 3 min read This story appears in the March 2020 issue of Entrepreneur. Subscribe » 1. Ask All Your Questions From Jamie Izaks,Read More

Take Advantage of Your Empty Social Calendar to Get Ahead on SEO with This Tool

Brand Overflow taps into Google Keyword Planner to improve your on-site SEO. March 18, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from theRead More

Remote Communication Opportunities For B2B Marketers

The challenges brought about by COVID-19 are multi-faceted and permeate the lives of B2B marketers on many levels, yet they also thankfully present new opportunities. Remote work and online business communications are two of the major benefits modern B2B marketers can take advantage of now thanks to the technological advancesRead More

3 Signs Your Brand Isn’t Telling a Winning Story (and How to Fix Things)

From marketing to mission statements, the tools and techniques you need to change your narrative. March 17, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. In our modern marketing landscape, brands cannot afford to exist as just another faceless entity. They need to have a powerfulRead More

4 Ways to Create Deeper Connections With E-Commerce Customers

Just because consumers are online doesn’t mean you can’t form meaningful relationships. March 17, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. To build a successful e-commerce business today, you have to realize that you’re not in the business of selling products — you’re in the peopleRead More

The 4 Key Steps to Creating Your First Ad Campaign

How to ensure you’re setting yourself up for success. March 17, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Social media and Google advertising campaigns have continued to grow in recent years. Because entrepreneurs and ad managers can generate a highly specific audience based on theirRead More

What to Do When You Wake Up to a PR Crisis

Unfortunately, the old saying that ‘all press is good press’ is wrong. But you can survive. March 17, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. A PR crisis is likely to strike when you least expect it. You’re hit with an ugly lawsuit. A health hazardRead More

How to Make Partner Marketing Work for You

Marketing Podcast with Robert Glazer On this episode of the Duct Tape Marketing Podcast, I sit down with founder and CEO of the performance marketing agency Acceleration Partners, Robert Glazer. Acceleration Partners is a global leader in partner marketing, helping brands to start or grow their affiliate marketing program. InRead More

The 3 Essential SEO Tools for Any Marketing Consultant

To manage a strong SEO strategy, you need to keep a lot of balls in the air. From comprehensive keyword research to keeping tabs on the competition to tracking backlinks, you need a great set of tools to help you manage it all. We use a suite of tools toRead More