What does the word “work” mean to you? A dictionary would tell you that work is, “activity involving mental or physical effort done in order to achieve a purpose or result,” or maybe, “a task or tasks to be undertaken; something a person or thing has to do.” But howRead More

Forget the funnel. This is what customers want. March 16, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The funnel concept has been around for a long time. Marketing teams use it to plan out the journey people take from prospect to lead to customer, andRead More

An unusual business name can work in your favor…if you pay attention to these three qualities. March 16, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound When it comes toRead More

You’ve read the news, seen the reports, remarkable real-time graphs and updates from the CDC. Virtually all industry conferences are cancelled or postponed, major sporting events are postponed, most schools and many stores are closed and just about any venue for large crowds from malls to theatres are as emptyRead More

Phillip Stutts discusses the branding and marketing lessons he’s learned from working in politics for the past two decades. March 14, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Phillip Stutts, founder of Go Big Media and Win Big Media and author of Fire Them Now, shares his thoughts onRead More

We accept automation in our personal lives. So why are we so afraid of using it to optimize our companies? March 14, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Automation makes 21st century life possible. Siri and Alexa help us schedule our days, adjust ourRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Reach more audiences with this Final Cut Pro X course. March 14, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale fromRead More

Take advantage of lower costs and seize market share. March 13, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. We’re currently in an unusual landscape for social media ads: Events are being cancelled or postponed worldwide, companies have re-assessed their marketing budgets, and in the UnitedRead More

Three tips that can help you retain and form relationships with your customers. March 13, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Customer service is an area that small business owners can easily overlook when they’re trying to balance priorities. Aside from making sure theirRead More