Opinions expressed by Entrepreneur contributors are their own. In the dynamic world of business growth and development, corporate events stand out as critical milestones. These events are not just occasions for celebration but strategic tools for brand promotion, networking, and lead generation. A real challenge for growth-minded entrepreneurs lies inRead More

Opinions expressed by Entrepreneur contributors are their own. As entrepreneurs, we work hard every day to create a difference in the lives of others. Our impact then is directly related to our ability to structure offers that attract our best potential clients. Through the products or services we create, weRead More

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who haveRead More

Opinions expressed by Entrepreneur contributors are their own. A blank email canvas can be an exciting project, but also potentially an intimidating place to start. Your resources to conceptualize, strategize, write, design and deliver your campaigns can greatly impact your ability to succeed efficiently and understand the effectiveness of yourRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jennifer Watson, a healer, high-performance coach, and breakthrough speaker. As the founder of Jennifer Watson Leadership, she is on a mission to help leaders heal and accelerate their deeper purpose ofRead More

Opinions expressed by Entrepreneur contributors are their own. Should PR serve the purpose of boosting sales along with other strategies? This question has long been a subject of discussion among business experts. While PR professionals traditionally focus on brand awareness, reputation and media exposure, business owners want to see theseRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Will Cady, Reddit‘s Global Brand Ambassador and founding Head of Karma Lab – a team of best-in-class creative and strategic minds, backed by media, marketing and ad industry experience that makeRead More

Opinions expressed by Entrepreneur contributors are their own. Email marketing and direct messaging – like Batman and Robin, Peanut Butter and Jelly, or any other iconic duo – are two useful customer service tools. And when they team up, they can take your marketing efforts up a notch. Email marketingRead More

It’s been a rocky year for Anheuser-Busch InBev-owned Bud Light following the company’s partnership with transgender influencer Dylan Mulvaney, which led to calls for a boycott and a subsequent decline in sales. Now, musician Kid Rock — who vented his frustration with the brand by firing at cases of BudRead More

For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation. But oneRead More