Construir enlaces es difícil. De hecho, es tan difícil que el 41% de los expertos lo consideran la parte más desafiante de la optimización en motores de búsqueda (SEO). Esto se debe a que adquirir vínculos de retroceso (backlinks) suele ser costoso y llevar mucho tiempo. Para empeorar las cosas,Read More

Opinions expressed by Entrepreneur contributors are their own. In the aftermath of the pandemic, many companies purchased new software – a lot of it. Then came the downturn, and those same companies were forced to examine how much – or how little – value this new tech was driving. ThisRead More

Opinions expressed by Entrepreneur contributors are their own. Growth hacking has emerged as a buzzword in the world of startups and digital marketing, but it is much more than just a trendy phrase. It represents a fundamental shift in how companies, especially startups, approach growth. In an age where theRead More

Opinions expressed by Entrepreneur contributors are their own. Despite massive investments of management time and money, customer satisfaction remains a frustrating pursuit in many organizations. Customer experience initiatives frequently fail, and successful teams have a hard time sustaining their performance. Why is it so hard to build and maintain theRead More

B2B Multichannel Marketing: Top Channels, Trends, and Challenges57 percent of B2B marketers have said that creating an effective strategy is their top obstacle when it comes to multi-channel marketing, while 46 percent pointed to inadequate budgets and resources, with 44 percent noting data quality as a leading challenge — threeRead More

Opinions expressed by Entrepreneur contributors are their own. “If a Google Account has not been used or signed into for at least two years, we may delete the account and its contents,” Google announced in a blog post, and that time is coming soon. In December, the tech giant willRead More

The Duct Tape Marketing Podcast with John Janstch Questions I ask Tony DiSilvestro: [00:45] How did you get to this incredible stage in your entrepreneurship career? [01:11] What are the common misconceptions about business scaling? [02:13] What is business scaling? [03:00] According to your book: what are the core conceptsRead More

Desde el surgimiento de plataformas de redes sociales hasta el cambio hacia un marketing transparente, estas herramientas y estrategias han aportado una nueva perspectiva sobre cómo abordamos cada nueva campaña. Echemos un vistazo a algunas de las tendencias y herramientas más importantes que han surgido en la última década yRead More

The Duct Tape Marketing Podcast with John Janstch Questions I ask Phil Mershon: [00:57] What makes an event unforgettable? [02:50] Describe the 3 M method? [05:22] How can you utilize social media marketing to convey the purpose of an event? [07:52] How can you serve both audience and community ?Read More

Opinions expressed by Entrepreneur contributors are their own. Good marketing is focused on the long-term. It takes time to get your message to stick, to get people interested in what you do, to help them through the buying process and to create increasingly powerful marketing flywheels. There’s no way aroundRead More