For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can maximize your brand visibility and ultimately reach more people. However, splitting your time and resources between these differentiated approachesRead More

The Vast Majority of CMOs Expect Their MarTech Spend to Grow2023 marketing technology spending represented some 30 percent of overall marketing budgets, a figure that was up from the 24 percent seen in 2022, having overtaken staffing and labor costs which represented 28 percent of marketing budgets, down from 35Read More

The Duct Tape Marketing Podcast with John Janstch Questions I ask Leanne Hughes: [00:49] Why did you choose a two-hour timeframe for your blueprint? [01:27] What’s the difference between a workshop and a conference? [02:19] Do workshops require a different skillset? [04:40] How can businesses view workshops as products orRead More

A Thanksgiving Ode to B2B Marketing In this season of thanks, we pause and reflect,On journeys in marketing, with due respect.From boardrooms to webinars, strategies unfurl,In the bustling world of B2B’s swirl. With gratitude, we think of clients so dear,Whose visions and goals, we’ve helped steer.Together we’ve charted digital seas,ElevatingRead More

In this episode of the Duct Tape Marketing Podcast, I interviewed Jeffrey Hayzlett, a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host of All Business with Jeffrey Hayzlett on C-Suite Radio. He is a global business celebrity, speaker, best-selling author, andRead More

B2B influencer marketing is having a moment. Our 2023 B2B Influencer Marketing Report found that 85% of B2B marketers have influencers in the mix. That’s up from 34% in 2020 and 46% in 2022.  And not only are more marketers trying out B2B influence, more than ever are seeing success.Read More

Opinions expressed by Entrepreneur contributors are their own. There’s something every executive is itching to discover: how to turbocharge revenue growth. In today’s challenging business landscape, where finding top-notch talent is a struggle, foot traffic of new customers is down, marketing budgets are shrinking, and cost pressures are relentless, theRead More

Opinions expressed by Entrepreneur contributors are their own. Can small businesses outperform their larger competition? Recent history would suggest so. Take a look at Tesla. A successful company now, just a few years ago, Tesla was simply a startup with an idea to revolutionize electric cars. Arguably, larger car manufacturersRead More

Opinions expressed by Entrepreneur contributors are their own. Traditional B2B marketing content may be data-rich and insightful, but it often falls short on character. When was the last time you heard anyone call a whitepaper “exciting” or a case study “riveting?” Never? Me either. The problem is that most marketersRead More

Opinions expressed by Entrepreneur contributors are their own. Hiring and managing a marketing team is challenging for any business, regardless of industry. And without a clear understanding of what excellent marketing actually means, it’s just about impossible to make educated decisions when assessing professionals in this space. When you canRead More