B2B Tech Decision-Makers Look for Content to Inform Them of Industry Trends67 percent of B2B technology buying decision-makers have said that finding trend data was the top reason they engaged with content, with 39 percent having done so to compare product solutions, and 33 percent to find new business strategiesRead More

Si alguna vez has buscado “ingreso pasivo”, probablemente te hayan ofrecido un abanico de estrategias de inversión que requieren de contar con una suma de dinero y de un apetito considerable por el riesgo. O tal vez te hayas aventurado unos clics más abajo en el algoritmo de YouTube yRead More

Perdue just created a chicken feed — for human consumption. The company’s new limited-edition snack, “Chix Mix,” is “made from most of the same ingredients” that the company feeds its chickens, which is an all-vegetarian diet of corn, wheat, and edamame, according to a company press release. A free bagRead More

In this episode of The Duct Tape Marketing Podcast, I interviewed Julia McCoy, a leading expert in AI-optimized content creation. As the president of Content at Scale, Julia is spearheading major initiatives for what’s quickly become one of the most sought-after AI content writing tools for SEO marketers globally. AnRead More

Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs who have tried PR and then stopped say something similar: “I paid a lot for PR, but it didn’t lead to sales.” It’s certainly a frustrating situation to be in. Brand awareness is great, but it doesn’t mean anything ifRead More

Opinions expressed by Entrepreneur contributors are their own. Personal branding is hot! Everyone wants to build their personal brand and grow their following on social media. But most go about it the wrong way, getting caught up in vanity metrics and quick hits of validation that don’t lead to realRead More

If you can’t measure it, you can’t make sense of it. This points to one of the biggest barriers facing business leaders when it comes to search engine optimization. There’s no question that SEO delivers a return on investment. That’s been proven over and over again. But the math isRead More

Opinions expressed by Entrepreneur contributors are their own. The scent of cinnamon lattes starts to fill the air, fairy lights twinkle in the distance, and Mariah Carey can be heard from the distance — yes, the holiday season is upon us! For marketers, it’s go-time. The high season of theRead More

John Jantsch (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Jon Picoult. He helps companies impress their customers and inspire their employees creating raving fans that drive business growth. He’s the founder of Watermark Consulting andRead More

Opinions expressed by Entrepreneur contributors are their own. Executing a successful holiday campaign requires close attention to detail, including strategizing your marketing approach to executing it across platforms. Whether you’ve already gotten started or are just thinking about it now, here are a few steps to consider as you lookRead More