Opinions expressed by Entrepreneur contributors are their own. Search Engine Optimization (SEO) has been around for more than 25 years. The industry, however, has evolved a lot since its inception, and it seems like every year brings a major algorithm update that completely changes the game. Because of the dynamicRead More

Opinions expressed by Entrepreneur contributors are their own. The future of business lies in data. And while you’re likely already sending marketing emails, text messages and direct mail to existing customers, it might be wise to also apply these methods to reach prospects who haven’t heard of your business yet.Read More

What Makes B2B Tech Buyers Distrust Brands? [Report]42 percent of B2B technology buying decision-makers have said that providing case studies was the top way that B2B marketers could build trust with them, with 35 percent pointing to providing current and actionable data, and the same percentage who noted that providingRead More

The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics. With a focus on transforming raw data into actionable insights, Databox has carved out a niche forRead More

Opinions expressed by Entrepreneur contributors are their own. Generally, there’s a lull in sales during October. Unless your products relate to Halloween, they aren’t flying off the shelf. The tide rises moving into November, with a swell during Black Friday and Cyber Monday. Buying habits focus on Christmas and holidayRead More

Opinions expressed by Entrepreneur contributors are their own. The Amazon Marketplace is flooded with advertisers around the holidays that wouldn’t normally be there. This makes getting visibility from holiday shoppers extremely difficult for Amazon sellers of all sizes. Amazon sellers’ holiday marketing strategy ramps up on channels like Amazon PPCRead More

The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Ben Guttmann, a marketing and communications expert, professor, and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator onRead More

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Since its inception LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away fromRead More

Many chief executive officers (CEOs) and chief marketing officers (CMOs) have different perspectives on the role of marketing, and that disconnect is hindering growth, a McKinsey survey found. McKinsey found that companies led by CEOs who value marketing and branding as top growth drivers are more likely to experience significantRead More

Opinions expressed by Entrepreneur contributors are their own. In the dynamic digital landscape, the role of social media is continually evolving. Today, an estimated 4.9 million people globally are on social media platforms, but the way we consume content, plus the content itself, has shifted significantly since the boom ofRead More