SEO Terms: A Glossary of Common Search Marketing Phrases Close search modal Search What are you looking for? Blog Search Marketing SEO Terms: A Glossary of Common Search Marketing Phrases With any B2B marketing strategy, it’s easy to get lost in the jargon. This is definitely true of search engineRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. This weekend’s selection of tools can significantly aid in your marketing strategy, paving the way for small business growth. I don’t go into depth about the finds, butRead More

Opinions expressed by Entrepreneur contributors are their own. A new brand or an existing brand decides to rebrand. Strategy is implemented, growth begins, employees are hired, and growing pains begin. Consistency is maintained by staying on core messaging, social media audiences and impressions grow, and some PR is even generated.Read More

Opinions expressed by Entrepreneur contributors are their own. So far, we’ve all enjoyed free, ad-supported social media platforms, but that could be changing. Many platforms have seen their ad revenues drop due to several factors, and now they’re looking to make some changes to their business model. Enter the subscription-basedRead More

The perfect influencer for your DTC brand is just a message away, but how do you break through the noise and get their attention? Or how do you make sure that the channel for outreach (DM or email) is correct? Join us on November 16th at 3 PM ET forRead More

Which Core B2B Marketing Responsibilities Have Most Increased in Importance? [Study]Analytics and performance measurement has seen the greatest increase in importance among the key marketing responsibilities of B2B marketers, followed by content development and distribution, with lead generation holding the third spot, according to newly-published survey data of interest toRead More

We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Understanding Promotion Promotion is virtually everything you do to bring your company and your product in front of consumers. Promotional activities include picking your company name, goingRead More

What are you selling? How are you selling it? Why would anybody want to buy from you? Where can they find your product or services? After all, even the greatest invention will not launch a successful business if people do not know where to find it. Once upon a timeRead More

To build awareness and increase revenue, you need to master the four Ps of marketing: product, price, place, and promotion. Here we will discuss the all-important category of “place.” Place Place refers to channels of distribution, or the means you will use to put your product where people can buyRead More

The Duct Tape Marketing Podcast with Julian Juenemann In this episode of the Duct Tape Marketing Podcast, I interviewed Julian Juenemann, the founder of JJAnalytics, a company that helps businesses adopt the data-driven way of Digital Marketing. In 2015, he launched the MeasureSchool YouTube channel to reach out and teachRead More