Opinions expressed by Entrepreneur contributors are their own. I often hear a common challenge from our B2B clients: finding someone who can effectively craft thought leadership content tailored to their industry. Given our diverse range of B2B clients, including those in very niche sectors, this comes as no surprise. WritingRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In the dynamic and fast-paced world of marketing technology (martech), Insider co-founder and CEO Hande Çilingir means business. A trailblazer, she’s been steering her company towards a global leadership position inRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I decided to go solo and talk about a topic that’s been on my mind for a while: the importance of selecting the right tools for your business. In the constantly evolving landscapeRead More

Most companies that are looking to elevate their digital marketing strategy are not starting from scratch. Unless your business is brand new, you likely already have a website and a library of existing content. If you’ve been around for a while, you might have a LOT of existing content, andRead More

How about some free fries with that shake? McDonald’s announced today that starting this Friday, they will offer customers a free carton of medium fries every Friday. In a promotion that they’re fittingly billing “Free Fries Friday,” the fast-food giant is offering the deal until 12/31/23. But, of course, nothingRead More

Opinions expressed by Entrepreneur contributors are their own. As a CMO in the MarTech space, I am constantly getting outreach about new services and technologies from salespeople. While some might find it a bother — and repeated, non-reciprocated emails are — I do find value in some of the messages.Read More

Opinions expressed by Entrepreneur contributors are their own. If you’ve never heard of guerrilla marketing, it can sound intimidating. After all, it comes from the term guerrilla warfare. The goal of guerrilla marketing is to drive brand awareness through unconventional or shocking tactics for maximum exposure. If you think guerrillaRead More

Ever felt like you’re racing against the clock, juggling multiple marketing tasks without a moment’s respite? Imagine if there was an extra set of hands on deck, someone with experience and strategic vision who could step in just when you need them. This isn’t wishful thinking – it’s the realityRead More

In 2023, B2B inbound marketing is more important than ever. While web traffic and email open rates across industries have both been in freefall, inbound leads rose by over 6%, and web-based conversions saw a nearly 11% increase. Marketers across industries seem well aware that inbound marketing performs, as 88%Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More