While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. At Content Marketing World in Washington D.C., Richard Murphy, Editor in Chief and Director as well as the mind behind thought leadership at ServiceNow, presented some compelling insightsRead More

Opinions expressed by Entrepreneur contributors are their own. What do you want to be when you grow up? People used to say firefighter, teacher or doctor. In a survey, 1 in 4 Gen Z responders said they plan to become social media influencers. What used to be the punchline ofRead More

Opinions expressed by Entrepreneur contributors are their own. Economic recessions can be daunting for businesses across various industries, but agile new ventures have a unique opportunity to thrive during challenging times. During economic downturns, businesses want to reduce costs while keeping operations going. Any company can be agile and provideRead More

Opinions expressed by Entrepreneur contributors are their own. In 2020, larger conferences and gatherings moved from being in person to being held on online forums like in the form of webinars. The popularity of webinars hasn’t slowed down since then — the number of webinars grew by 153.4% in 2020,Read More

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]72 percent of B2B marketers have said that they use generative AI tools, with 51 percent using the technology to help brainstorm new ideas, while some 61 percent have indicated that their organization currently lacks AI usage guidelines — threeRead More

Opinions expressed by Entrepreneur contributors are their own. Marketing teams at mature companies aren’t usually tasked to reinvent the wheel. They’re not responsible for driving triple-digit year-over-year growth. They’ve already introduced major initiatives and hired internally and/or found partners to help run them. This might sound cushy to marketers usedRead More

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Laura Barnes, Senior Director of the Global Content Team at Red Hat, shed light on the importance of connectingRead More

The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Micah Solomon, an expert on customer service, hospitality, and the customer experience. He delves into the unique concept of anticipatory customer service and its powerful potential to enhance brand loyalty andRead More

Opinions expressed by Entrepreneur contributors are their own. As the volume and variety of customer data continue to grow exponentially, predictive analytics has emerged as a crucial tool for personalized and relevant marketing. By analyzing past behaviors, preferences, and other attributes, companies can better understand how to engage each customer.Read More

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.Read More