Pitching 101: Reaching Out to the Media and Getting Them to Bite
Increase your success with the press by following this advice on pitching your business story. September 19, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jessica Abo’s book Unfiltered: How to Be as Happy as You Look on Social Media. BuyRead More
Transcript of Letting Go of Perfection in Order to Achieve Your Goals
Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Would you consider yourself a protectionist? I certainly would not consider myself a traditional protectionist, but I wonder if there’s times when viewing my view of the worldRead More
Letting Go of Perfection in Order to Achieve Your Goals
Marketing Podcast with Petra KolberPodcast Transcript This week on the Duct Tape Marketing Podcast, I speak with Petra Kolber. She is an expert in positive psychology and fitness, and she uses this unique background to help companies and individuals find joy, passion, and productivity. With 25 years of experience inRead More
Death to SEO: Why Marketers Are Increasingly Disenchanted By The Original Digital Marketing Tactic
Just over two decades ago, search engine optimization (SEO) burst onto the internet scene and kicked the digital marketing doors wide open. Today, marketers consider SEO an effective and required part of their digital marketing mix — well, some of us at least. Many thought leaders, marketers, and brands haveRead More
Why Marketers Are Disenchanted with SEO
Just over two decades ago, search engine optimization (SEO) burst onto the internet scene and kicked the digital marketing doors wide open. Today, marketers consider SEO an effective and required part of their digital marketing mix — well, some of us at least. Many thought leaders, marketers, and brands haveRead More
6 Things to Consider for Putting Together Your Best Holiday Marketing Plan Yet
When autumn starts, will you be ready for the holidays, having already created a gift guide, email and social media strategies and more? September 18, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. ‘Tis the season for online shopping. Well, not quite yet, but it’ll beRead More
5 Online Marketing Tips for Small Businesses in Competitive Service Industries
Here are five quick or cheap tips you can use to gain an advantage. September 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Brands have multiple ways to market their services these days, and online methods are among the most effective. But with many different options available, itRead More
Will Facebook Advertising Survive After the Cambridge Analytica Scandal?
Behavioral marketing will be a key player now. September 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Facebook has been at the center of a scandalous storm about privacy manipulation issues and has made it clear that it is making changes to fix its reputation as wellRead More
How to Add Sales to Each Stage of the Customer Journey
When you think of your business’s sales strategy, you may be tempted to think of it as only relating to the actual transaction where a customer pays for the good or service you offer. However, businesses today can’t think of their relationship with their customers as a linear one. Instead,Read More
3 Mind Hacks for Overcoming Your Fear of Marketing Yourself
Take it one step at a time. You get nowhere until you put yourself out there. September 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When I first started my business, I was so uncomfortable about marketing myself and putting myself out there. For mostRead More
